Sappi Fine Paper North America has just cranked up the brightness on its Opus coated paper line to offer a 94 brightness across the board. Turning up the glow are Opus, Opus PS and Opus DX digital, which previously hovered at the 92 mark. We now turn you over to the official press murmurings, already in progress:
“Made with 100% renewable energy, Opus papers are environmentally responsible products featuring FSC and SFI Chain of Custody certification and Lacey Act compliance.
By increasing the brightness of Opus Sheets from 92 to 94 bright, Sappi further differentiates its visually distinct coated fine paper offerings, with McCoy papers at 96 bright and Flo Sheet papers at 88 bright.”
And because mention of Sappi’s McCoy line always makes us recall one of the coolest promotions in recent memory, it seems only fitting that we share that flashback with you, too.