How a Simple Design Can Save a Life

bone_marrow1There’s something clever, simple and admirable about one of the winners of D&AD’s 2013 White Pencil Awards: the “Help! I’ve Cut Myself and I Want to Save a Life” kit. Developed by creative agency Droga5 for client Help Remedies, the kits transform a simple box of bandages into hope for those facing devastating diseases.

Dreamt up by Droga5’s Graham Douglas after his twin brother’s life was saved by an unknown bone-marrow donor, the kits contain cotton swabs, 16 bandages in two sizes, and a pre-paid envelope. The next time you cut yourself, simply dab a bit of your blood on a swab, drop the swab in the envelope, and off it goes to Delete Blood Cancer DKMS – the largest bone-marrow-donor center in the world. And oh yes, feel free to use the bandages to patch yourself up afterward.

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On sale worldwide (you can pick them up at CVS or Walgreen’s for $4), the kits have nearly tripled the number of bone-marrow-donor registrations. Though the package design may not be anything to write home about, the whole project is a compelling example of how one good packaging idea can change the world for the better.

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