An Eye Chart of an Identity

bc_125You know  you’ve come across an important piece of design work when it inspires you to start asking questions. Questions like “Is it more important to be aesthetically pleasing or memorable?” And if we’re talking about branding, shouldn’t the latter be the overarching principle?

Whatever the answer, design firm Noeeko’s rebranding of advertising house Branch Creative has taken a unique – and dare we say memorable – approach to using a company’s initials in its identity. Some people will love it, others not so much, but absolutely everyone who comes across these pieces will remember them.

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