Who We Are



OK, I admit it – I am a perfectionist. There, I said it. And let me take this a step further: I am a pretty ticked-off perfectionist.

It all started more than 10 years ago. I had just spent the better part of an afternoon spec’ing the perfect paper for a gorgeous brochure. Admiring my handiwork, I envisioned how this sheet would enhance the look and feel of the piece I had worked so hard to design…

(You know this is going to end badly, don’t you?)

My phone rang; it was my printer. He informed me – rather casually, might I add – that my paper had been discontinued 6 months ago! But not to worry – he had a nice substitute sheet that would do the job nicely.

I might have been overworked, the next deadline was looming, but I was not about to relinquish the last and oh-so-important step in my design. I wasn’t going to leave the paper choice up to someone who could not possibly see the vision I had for my work.

I had seen it happen so many times before (and still do): a great concept and design ruined by a fatal paper choice. You and I spend way too much time pouring our heart and soul into our creations to let this happen.

To my dismay I realized that there is a lot of misinformation out there about binding, about paper, about printing… When I Googled anything at all about any of these topics, rarely would I get the same answer twice.

So I created PaperSpecs. I wanted to help other designers who are equally passionate about print, and who are perfectionists.

My team and I are on a mission to bridge the gap between fact and fiction, to provide you with the most objective, hands-on, up-to-date information we can. I firmly believe that we can make this world a better place through great design. And this great design can only happen if our choice of paper, printing and binding is great, too.

If there is ever anything we can help you with, something you do not find within the many blog posts on our site, please make sure to get in touch. We love to hear from you.


Sabine Lenz
Paper Queen & Founder, PaperSpecs


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