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Sustainability - No smole or mirrors

Everybody is talking about it. Sustainability. Your clients are asking for recycled, SFI, FSC … We all know it is good for the planet, but – what does sustainability (and those acronyms) really mean and how does it affect our paper choices?

There is so much information
it's easy to get things mixed up

If you'd like to know how you can integrate this important environmental issue with your work and your clients, join Sabine Lenz, founder of PaperSpecs, when she talks with Liza Murphy, senior manager marketing and business development at the Rainforest Alliance about:

• Sustainability – what it means and how it affects you and me

• Paper and sustainability – recycled versus virgin, pre- versus post-consumer fiber, perceptions versus reality

• Terminologies – ECF, TCF, PCF, the effect of bleaching (brightness) on the environment, the clarification of FSC versus SFI (the most common mix up), Green Seal, Green-e

• Logo usage – when the recycled logo, FSC or any other certification logo, can be used on a printed piece

When : Wednesday, May 23 rd from 2:00 to 3:00 p.m. Eastern Time

Where : Anywhere – all you need is a telephone line and an internet connection

Space is limited, so reserve your spot now
Step 1: To reserve your spot on the “Sustainability – No smoke or mirrors” Webinar, please complete the registration information below .

Step 2: You'll receive an e-mail with the Webinar dial-in and log in information (and we'll send you a reminder on the morning of the Webinar, as well) … so make sure you enter your primary e-mail address in the box below.

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