Are Your Business Cards CRAP?

Shephard. Jim Shephard. The name faintly rings a bell, but unfortunately his business card is no help at all.

While bold and colorful, even printed on both sides, it just tells me his name, phone number, e-mail, and a fancy slogan. I have no idea what Jim does.

I’m going through a pile of business cards that I “collected” at a recent conference so I can write my follow-up cards/e-mails and keep track of the people I met. But I have to say, the majority of business cards don’t make it easy.

The company names could be anything from realtors to lawyers (Strutz & Associates anyone?). The job titles range from acronyms to the nonsensical. And most of them don’t tell me in any way why I should remember this company or person. In short, they are crap.

The unachievable perfect business card
My own business cards have been eight years in the making. And whenever a set is printed, I can be sure to come up with an idea on how to improve it even more a few weeks later. It is, as any fellow designer can relate, a work in progress.

But, when I hand out my card, people know how to contact me; they know the company I work for and what we do. Heck, on the inside of the business card, I even give you helpful tips on buying paper. And — I always get an “Oh, this is so cool!” or “I love the idea, I always wanted to do something like this.”

And in my design book, THAT is a great reaction.

But don’t just take my word for it
Just this morning, I stumbled over Joel Bauer’s short video take (rant?) on business cards. I know, it’s been around the virtual block a few times, but I could really relate and wanted to share it with you.

For now, remember to make your and your clients’ business cards stand out from the crowd — tell me what you can do for me and why I should remember you/your client.

 

MEMBERSHIP

Mill consolidations, discontinued paper lines, color changes and updated paper properties can disappoint you and cost you precious time and money.

[youtube=https://www.youtube.com/watch?v=Lv04pCk7RLM]

Stop going through dozens of swatchbooks
to find the right paper for your project. At PaperSpecs Pro, all the information you’ll need to know about more than 4,300 papers is combined in one easily accessible and searchable way. Search by weight, color, finish, brand names … Or dive into any combination of recycled content, FSC, SFI and other eco certifications.

But wait, there is more. You can also receive the latest swatchbooks, order newly released mill promotions and have easy access to in depth paper facts and tips.

Stop chasing paper specifications and do what you do best.

PaperSpecs Pro — your freshest source of paper information, specifications and samples.

Your Membership Includes

  • Unlimited access to more than 4,300 papers from
    over 70 mills
  • Order the latest swatchbooks and mill promotions
  • Insightful and quick paper tips
  • Free access to all our Webinars

You can cancel your membership at any time.


If you do have any questions about PaperSpecs Pro memberships please call us at 866-279-5973. We are happy to help.

© 2002 - 2024 PaperSpecs

Log in

Forgot your details?