News – For Immediate Release
Free PaperSpecs Webinar
You Talking to Me? Captivating a College-Bound Audience
Thursday, May 11, 2017
2:00 p.m. Eastern (11:00 a.m. Pacific)
In PaperSpecs’ upcoming free webinar sponsored by Sappi, learn how to create marketing materials that excite and motivate college-bound millennials.
Palo Alto, California – April 25, 2017 – If a project doesn’t speak to its target audience, a designer has failed to do their job. For marketers attempting to reach college-bound millennials, it is imperative to create print projects that are enticing enough to capture this young market’s attention.
For those who want to understand how to market to a young audience, look no further than the field of higher education. The competition between colleges and universities to enroll the best and the brightest minds is intense. Understanding how to approach this young market involves tracking trends, behavior patterns, preferences, misconceptions, and best practices. In short, a designer must speak to the audience in a “voice” that excites and motivates.
While digital media gets a lot of attention, paper and print are an important part of the marketing mix. To shed light on the potency of print, Sappi has prepared this informative guide for higher education marketing professionals and anyone who creates design projects geared toward a younger audience.
“Marketers must compete with so many different factors for the attention of college-bound millennials,” says Sabine Lenz, founder of PaperSpecs.com. “Sappi North America knows just what types of print projects can grab their attention and leave a lasting impression.”
If you’ve ever had to attract a younger audience with your print designs, this can’t-miss webinar will show you how to leave a millennial audience mesmerized.
You Talking to Me? Captivating a College-Bound Audience
Thursday, May 11, 2017
2:00 p.m. Eastern (11:00 a.m. Pacific)
Registration Link: www.paperspecs.com/paperspecs-webinar-signup/
Guest Speaker
As the North American ETC (education, training, consulting) Print & Creative Manager for Sappi, Daniel Dejan understands how persuasive paper and print can be when it comes to connecting with a target audience. Dejan shares insights on reaching a college-bound audience that will give designers inspiration for their own projects targeting millennials.
Webinar Highlights
In You Talking to Me? Captivating a College-Bound Audience, Dejan will share:
- “Cross-channel” marketing tips you can put in practice today.
- Unique case studies of marketing projects that work.
- Little-known myths and facts of higher-education marketing.
- A glimpse into industry statistics and what they say about the college-bound millennial market.
Added Bonus Gift
Live attendees of You Talking to Me? Captivating a College-Bound Audience will receive a copy of “Verticals: The Marketing of Higher Education,” Sappi’s exclusive deep-dive into successful marketing strategies for reaching students, parents, donors and alumni.
PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and the results of the most current research.
Thanks to the generous support of Sappi, You Talking to Me? Captivating a College-Bound Audience is free and open to the public. Space is limited, however, so be sure to reserve your seat today for this special event at www.paperspecs.com/paperspecs-webinar-signup/.
About Daniel Dejan
As an educator, designer, humanist, mentor and lover of all things graphic arts, Daniel Dejan has been an evangelist for the power of paper and print for the span of his career. He is the face of the ETC (education-training-consulting) Group at Sappi North America where he delivers ETC services to Sappi’s wide range of clients. With more than 40 years of design, production, print buying and on-press experience, Dejan is always ready to share his knowledge of the successful and effective marriage of print and paper. He is a hands-on, in-person resource—delivering presentations to designers, printers, corporations and paper merchants as well as to organizations at public and private events and conferences throughout North America including AIGA, HOW and Printing Industry of America chapters, Canadian Printing Industries groups, IDEAlliance/IPA events, Print Production and Art Directors Clubs.
As printing techniques have evolved, Daniel has embraced new technology by not only investigating creative and effective ways to use QR Codes and Augmented Reality in conjunction with print and paper but also by exploring and commenting on the layered and complex relationships between the print and digital worlds; merging new –communications technology and human interaction. Dejan has written articles for numerous trade magazines. As a certified G7 Expert, Dejan is an authority in both Color and Color Management and an avid student of color perception and color theory as it relates to branding and printed.
About Sappi
Sappi North America, headquartered in Boston, is a market leader in converting wood fiber into superior products that customers demand worldwide. The success of our four diversified businesses – high quality Coated Printing Papers, Specialised Cellulose, Release Papers and Specialty Packaging – is driven by strong customer relationships, best-in-class people and advantaged assets, products and services. Our high quality Coated Printing Papers, including McCoy, Opus, Somerset and Flo, are the key platform for premium magazines, catalogs, books and high-end print advertising. Our Specialty Packaging products, such as LusterPrint and LusterCote, represent an important asset in the food packaging and labeling industries. Customers rely on Sappi for high technical, operational and market expertise; products and services delivered with consistently high quality and reliability; and, state-of-the-art and cost-competitive assets and innovative spirit.
Sappi North America is a subsidiary of Sappi Limited (JSE), a global company headquartered in Johannesburg, South Africa, with more than 12,000 employees and manufacturing operations on three continents in seven countries and customers in over 150 countries around the world. Learn more about Sappi at: www.sappi.com.
About PaperSpecs
PaperSpecs is a small, independent team on a mission: To make this world a better place through great design by providing inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. Learn more at http://www.paperspecs.com.
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Contact
Sabine Lenz
PaperSpecs
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152
