Behind OREO Cookies' Personalized Packages

News – For Immediate Release

Free PaperSpecs Webinar

The Sweet Strategy Behind OREO Cookies’ Personalized Packages
Thursday, February 11, 2016
2:00 p.m. Eastern (11:00 a.m. Pacific)

In PaperSpecs’ upcoming free webinar sponsored by HP Graphic Solutions Business, learn how OREO’s Colorfilled campaign turned cookie lovers into designers and how the techniques they used can transform your design and marketing efforts too.

Palo Alto, California – January 26, 2016 – The perfect packaging used to be in the eye of the designer, but thanks to digital printing, consumers can get in on the creative fun.

That point was driven home this holiday season when OREO parent company Mondelēz International rolled out OREO Colorfilled, an initiative that let customers create one-of-a-kind cookie packages. Cookie buyers chose from designs by graphic artists Jeremyville and Timothy Goodman and added their own personal flair in the form of colors, graphics and holiday greetings. The resulting personalized packages using HP Indigo digital print technology showcased a new and exciting way for designers to connect with their audience.

“The OREO Colorfilled campaign shows just how interactive design can be,” says Sabine Lenz, founder of PaperSpecs.com. “Mondelēz International and HP put the power of the color palette in consumers’ hands, and designers can apply similar techniques to engage their own audiences in fun and inspiring ways.”

Ready to empower your audience through design? This webinar will go behind-the-scenes of the OREO Colorfilled campaign, detailing how it went from a wild idea to the first step in a larger e-commerce strategy.

The Sweet Strategy Behind OREO Cookies’ Personalized Packages
Thursday, February 11, 2016
2:00 p.m. Eastern (11:00 a.m. Pacific)
Registration Link: www.paperspecs.com/paperspecs-webinar-signup/

Guest Speakers
As the ‘Project Queen’ for the OREO Colorfilled campaign, Lauren Fleischer saw the project from its inception to conclusion. Fleischer, the brand manager for Global eCommerce at Mondelēz International, will share the challenges involved – and lessons learned — from the endeavor.

In order for the campaign to work, there needed to be an online environment that would delight consumers while meeting the company’s business requirements. Stephen Spencer, senior designer and inventor with Maya Design Group, will share how this objective was met.

The OREO Colorfilled campaign pushed the envelope when it came to design. With a knowledge of the latest in digital print technology, HP marketing executive Doris Brown-McNally will shed light on some of the other cutting-edge possibilities that have opened up for marketers and designers.

Webinar Highlights

During the webinar The Sweet Strategy Behind OREO Cookies’ Personalized Packages, the brand experts will share how digital printing can take design in unheard of directions and create new connections between marketers and consumers.

Highlights of this presentation include:

How the OREO Colorfilled campaign evolved from conception to realization.

Secrets to assembling a winning team to ensure business success.

Expert tips on engaging with consumers through a physical product.

A sneak peek inside the latest advances in digital print technology and how they can transform your marketing campaigns.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and the results of the most current research.

Thanks to the generous support of HP Graphic Arts, The Sweet Strategy Behind OREO Cookies’ Personalized Packages is free and open to the public. Space is limited, however, so be sure to reserve your seat today for this special event at www.paperspecs.com/paperspecs-webinar-signup.

About Lauren Fleischer
Lauren Fleischer is brand manager, Global E-Commerce, at Mondelēz International. She has launched innovative marketing programs for Chips Ahoy!, Sour Patch Kids and most recently, OREO. You can reach her on Twitter at @laurfleisch.

About Stephen Spencer
Stephen Spencer is a hands-on designer, involved in nearly every facet of MAYA Design’s capabilities. From user interfaces in explosion-proof environments to mobile app development, he is a versatile designer with a passion for making the right thing, the right way. Spencer has managed and designed for a diverse array of clients such as Bayer, D&B, Emerson, General Dynamics, Gerber, Hunter Fan, Ingersoll Rand, Philips, Pepsi, Thermo Fisher Scientific, University of Pittsburgh, and Whirlpool. He is also an instructor for LUMA Institute’s human-centered design workshops, and leads MAYA’s innovation sessions domestically and abroad.

About Doris Brown-McNally
For more than 30 years Doris Brown-McNally has been recognized in the printing, textile and plastics industries as one of the foremost experts on color, a crucial element in corporate branding and identity. Brown-McNally has been an outspoken leader and advocate regarding color communication, cross media marketing and digital print production. She built her career on a solid foundation with a degree in Print Production from the Rochester Institute of Technology, arguably the best university for such studies in the world. Her leadership skills and extensive industry knowledge are well-documented throughout her career as an executive at Hewlett Packard®, Datacolor®, Pantone®, Agfa®, and International Paper®. Brown-McNally enjoys sharing her knowledge with brand owners, marketers and creatives in an effort to make them more successful.

About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with pro forma 2014 revenue of more than $30 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum and Tang powdered beverages. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.

About HP Graphic Solutions Business
HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. The HP Graphics Solutions Business offers one of the most trusted and diverse portfolios of digital printing solutions, combining superior quality with timesaving operation and proven reliability. More information about HP Graphic Solutions Business and its innovative digital printing solutions are available at www8.hp.com/us/en/commercial-printers/graphic-arts.html.

About PaperSpecs
PaperSpecs is a small, independent team on a mission: To make this world a better place through great design by providing inspiring, objective, practical, up-to-date information about paper and printing technologies via easy-to-digest tips and tricks, entertaining back stories, and expert insights. PaperSpecs helps to guide creatives from their initial inspirations to the meticulously designed, beautifully printed and finished projects print and paper lovers cherish. PaperSpecs is exclusively for designers, print buyers and paper professionals who feel a deep passion for the tactile and powerful experience that is paper and print. Learn more at http://www.paperspecs.com.

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