PaperSpecs Webinar

Direct Mail:
Pushing the Envelope

Need a fresh perspective on how to design great direct mail campaigns? Wishing you could find clear information and a straightforward approach to direct mail? Our next free webinar has just what you need!

Two of the industry’s most knowledgeable experts, Trish Witkowski (foldfactory.com) and Daniel Dejan (Sappi Fine Paper), will be on hand to identify the most critical aspects of direct mail — strategy, format and analysis. You’ll hear about:

Clear action steps for designing effective
direct mail
Inspired engagement techniques and formats
to fit any budget

Added Bonus Gift
Webinar attendees will be the first to receive a copy of the new ACT Now! direct mail guide from Sappi. It’s a creative and comprehensive resource that will surely become your go-to guide for success with mail.

Webinar Highlights
o Direct Mail Strategy

The All-Important List
Marketing Strategies
Making The Offer

oDirect Mail Format

3 Critical Rules
Format Options
Engagement

oDirect Mail Analysis

Testing Techniques
Tracking Mechanisms
Measuring Results

“The audience, the message, the offer, the format, technology integration, and creative engagement techniques ... there are many considerations in planning a direct mail campaign,” says Sabine Lenz, founder of PaperSpecs.com, “and I have this advice: put a clear process in place to coordinate all the working parts or you’ll find it a daunting and sometimes painful experience.”

You don't want to miss Direct Mail: Pushing the Envelope.

When: Tuesday, June 4, 2013
from 2:00 to 3:00 pm Eastern Time
(11:00 a.m. - Noon Pacific)

Can't make it on June 4th? No problem! PaperSpecs webinars are archived for two weeks after the live event. Please complete the registration information below.

Thanks to the generous support of Sappi Fine Paper North America Direct Mail: Pushing the Envelope is FREE and open to the public.

Space is limited,
so reserve your seat today for this special event.

Step 1: To reserve your spot for the Direct Mail: Pushing the Envelope Webinar, please complete the registration information below.

Step 2: You will receive an email shortly with all of your webinar log in information. You will also receive a reminder email as we approach the webinar date.

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Our webinars are sponsored by leading industry corporations so you can attend for free. When you register for the webinar, you agree to allow PaperSpecs to share all registration information about you with the sponsor. Included in each mailing will be information on how to opt-out of any future mailings from PaperSpecs or our sponsors. If you prefer not to be contacted, please do not register.