When you’re selecting colors for a project, do you go with your gut or do you have a solid color strategy?

If you’re winging it—and even if you aren’t—you can learn how to avoid subjective and unproductive rationales about one particular color or combination of colors during PaperSpecs’ next free 90 minute webinar, “The Tactics of Color Strategy.”

Color is the Spice of Design
In this webinar special guest speaker Jack Bredenfoerder, a seasoned color design and marketing professional, will reveal his 5 key components of forming a compelling color strategy. As Jack explains, "Color is the spice of design. The context and art of how the colors are combined and applied with the other design elements is what gives the colors their true meaning. It is the art of the composition that makes the color message extraordinary, not the individual meanings of one color or another.”

Webinar Highlights: 5 Key Strategy Components

• Physical – Is your color design balanced? Does it even need
  to be balanced?
• Cultural – Are you selling soccer wear in Italy in colors reminiscent
  of the French national soccer team?
• Psychological – “Blue is calming.” Do you cringe when you hear
  statements like this?
• Fads, Trends and Cycles – Do you ever mistakenly use trend
  spotting as a forecasting tool?
• Directional Aspects of Color – Can you identify the major influences
  that drive consumers’ decisions?

As well as sharing examples of good color usage, Bredenfoerder will show great ideas for working with color and creating color stories that you can apply to your own projects.

And if you’ve set your sights on being a color leader rather than a color follower, Bredenfoerder will explain how to create a color forecast that looks beyond the current market trends.

You don't want to miss The Tactics of Color Strategy.

When: February 14, 2012
2:00 p.m. Eastern (11:00 a.m. Pacific)

Thanks to the generous support of Neenah Paper, "The Tactics of Color Strategy" is
FREE and open to the public.

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and you will be emailed the webinar details. Only 1,000 attendees will be able to join, so register RIGHT NOW to receive your link!

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