Who hasn’t purchased a gift card? Apparently, not many! The International Card Manufacturer Association says 3.4 billion (with a b!) gift cards were manufactured in 2011. These handy little inventions build customer loyalty and brand recognition, and users love their convenience and variety.
Gift Card Designs that Sell
So how did this become such a big industry and why do you reach for one gift card over another? In our next free webinar, “Gift Card Designs that Sell,” you’ll learn about the evolution of the gift card market and how to use the latest trends to design gift cards that get noticed and drive sales.
Our guest speakers include Jim Moriarty, Vice President of Sales for PBM Graphics, and Elizabeth Corbett, Director of Sales for New Business Development for Neenah Paper. Both have been instrumental in working with their respective companies to develop the products and processes important to the many industries using stored-value cards (gift cards to you and me).
Gift Cards Designs That Keep on Giving
As a special bonus, webinar attendees will also receive a sample set of gift cards printed on Neenah’s Environment Retail Card Paper. Ten lucky webinar attendees will receive a copy of Neenah’s new promotion – ENVIRONMENT Retail Card Paper - Uncover the Benefits.
Here's some of what attendees will hear during this inspirational and information-filled session that focuses on gift cards:
- Why Use Gift Cards – 3.4 Billion Reasons and Counting
- Gift Card Marketing – How to Stand Out in the Crowd
- Paper Gift Cards – An Environmental Difference
- Gift Card Design – Drive Sales and Extend Your Brand
- Creative Carriers – Don’t Ignore this Sales Opportunity
“There are specific design attributes that prompt someone to choose the gift card from ABC Retailer rather than XYZ Shop,” says Sabine Lenz, founder of PaperSpecs.com. “Our guest speakers, both experts in this highly competitive market, will talk about the products and processes on the cutting edge of gift card marketing.”
You don't want to miss Gift Card Designs that Sell.
When: Tuesday, May 21, 2013
from 2:00 to 3:00 pm Eastern Time
(11:00 a.m. - Noon Pacific)
Can't make it on May 21st? No problem! PaperSpecs webinars are archived for two weeks after the live event. Please complete the registration information below.
Our webinars are sponsored by leading industry corporations so you can attend for free. When you register for the webinar, you agree to allow PaperSpecs to share all registration information about you with the sponsor. Included in each mailing will be information on how to opt-out of any future mailings from PaperSpecs or our sponsors. If you prefer not to be contacted, please do not register.
Thanks to the generous support of Neenah Paper Gift Card Designs that Sell is FREE and open to the public.
so reserve your seat today for this special event.
Step 1: To reserve your spot for the Gift Card Designs that Sell Webinar, please complete the registration information below.
Step 2: You will receive an email shortly with all of your webinar log in information. You will also receive a reminder email as we approach the webinar date.