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Harness the power of the 25-to-50 Rule ...
Paper accounts for 25 to 50 percent of a print project’s cost. This startling statistic has huge impact, and yet many designers and print buyers specify paper with only a scant amount of the information they need to select it effectively.
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the better your paper choices will be, |
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the more creative your design, |
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the more effective the message, and |
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the more time and money you'll save. |
To help paper specifiers harness the potential of the 25-to-50 Rule, we’re launching an unprecedented virtual workshop event called “Paper Basics” – a series of five one-hour sessions designed to enhance the skills of anyone who needs to know how to spec the perfect paper.
Starting February 25, 2010
Paper Basics 1 – Let There Be Fiber
Covers paper properties, fiber sources and the papermaking process
Paper Basics 2 – Soothing that Eco-Indigestion
Clarifies certification schemes, recycled content and sustainability issues
Paper Basics 3 – Creative Is as Creative Specs
Shows how color, texture and specialty options enhance the design
Paper Basics 4 – What They Aren’t Telling You
Debunks the mill myths and reveals insider buying secrets |
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Bonus Session – The Finishing Touch with Folding Guru Trish Witkowski
Shares folding tips and tricks to expand the creative possibilities |
Members, get your special discount code ...
The Difference Between Message Received
and Message Lost
The workshop atmosphere will be fun and informal just like our presenter, Sabine Lenz, founder and CEO of PaperSpecs. There will be plenty of time to  get answers to all those questions you were afraid to ask (and some you didn’t know needed to be asked!).
Her unique content is mindful of the fact that you have more responsibilities with less time and money to get the job done.
The series will show you how creative paper selections can mean the difference between a message lost or received amid the clamor of today’s media maze, a job over or on budget and a project filled with frustration or satisfaction.
By the end of the workshop, you’ll have the tools and information to:
- Rate paper quality
- Use paper to enhance the message
- Spec paper effectively
- Make sustainable paper choices
- Get the biggest bang for your paper buck
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This online workshop is perfect for those who are new to specifying paper, those who desire to better understand the paper options available to them (and what makes these options different), and those who need to refresh their paper knowledge.
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When
Thursdays from 2:00 to 3:00 p.m. Eastern Time
(11:00 a.m. – Noon Pacific) starting February 25, 2010.
Where
Anywhere – all you need is an Internet connection.
Cost
The Paper Basics workshop series is
$145 for PaperSpecs members.
Non-member cost is $195.
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You don’t want to miss a single hour!
Members, get your special discount code ...
The workshop fee includes:
- admission to all sessions;
- special Paper Basics binder with paper samples, handouts and ample room for notes;
- access to the archived sessions for an “instant replay” at your leisure;
- and answers to any after-hours questions that are not covered during the live workshop.
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Space is limited,
so reserve your seat now for this special series.
If you register by midnight, February 15, 2010, your Paper Basics workshop binder should arrive in time for the start of this exclusive event.
Members, get your special discount code ...
Not a PaperSpecs member yet?
Sign up for your 30-day FREE trial now! |
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THE Source
"PaperSpecs is without a doubt THE
online source for paper information, samples and specifications."
Frank Romano,
Professor Emeritus RIT
Detailed Information
"As someone new to the industry, I found
the seminar very helpful and very well presented. It provided a good amount of detailed information
without being tedious."
Corette Pinaroc, CA
Invaluable Resource
"I wanted to let you know what an invaluable resource your Web site has become for me. I was tired of my swatchbooks always being out of date and picking papers only to find out they'd been discontinued. Now, this is the first place I come when choosing paper for a project."
Leah McCloskey , NJ
One Step Ahead
"PaperSpecs is an excellent tool that can keep you one step ahead of your competition. In times such as these, printers need to offer more of the “value add” by being armed with information and being the "go-to" resource in this market."
Preferes to stay unnamed, WI
Comprehensive
& Objective
"I have recently discovered your Web site and am thrilled to find such a comprehensive and objective point of reference for the paper industry."
Mary Griffis, MA
So Much Value Gained
"I was so intrigued by the items that you could access not being a member, I had to
find out more about what you could when purchasing the membership. Being quite honest, the value I have gained by the Webinars so far is well worth the price of a full year membership.
Thank you again."
Susan Keeble, FL
One Definite Source
"It is unbelievable – being able to go to one definite source 24 hours a day and get the answers we need is fantastic. Thank you for bringing this valuable tool to our industry."
John Ziegler, OH
Paper Samples
"I have used many cheat sheets over the years and now finally, a single source for identifying, comparing and specifying paper. AND great for requesting paper samples! Ok, I am rambling …"
Lauren Elliott, CA
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