For those who want to understand how to market to a young audience, look no further than the field of higher education. The competition between colleges and universities to enroll the best and the brightest minds is intense. Understanding how to approach this young market involves tracking trends, behavior patterns, preferences, misconceptions, and best practices. In short, a designer must speak to the audience in a “voice” that excites and motivates.
As the North American ETC (education, training, consulting) Print & Creative Manager for Sappi, Daniel Dejan understands how persuasive paper and print can be when it comes to connecting with a target audience. Join us on May 11th as Dejan shares insights on reaching a college-bound audience that will give designers inspiration for their own projects targeting millennials.
- “Cross-channel” marketing tips you can put in practice today.
- Unique case studies of marketing projects that work.
- Little-known myths and facts of higher-education marketing.
- A glimpse into industry statistics and what they say about the college-bound millennial market.
Added Bonus Gift
Live attendees of You Talking to Me? Captivating a College-Bound Audience will receive a copy of “Verticals: The Marketing of Higher Education,” Sappi’s exclusive deep-dive into successful marketing strategies for reaching students, parents, donors and alumni.
About the Speaker
As an educator, designer, humanist, mentor and lover of all things graphic arts, Daniel Dejan has been an evangelist for the power of paper and print for the span of his career. He is the face of the ETC (education-training-consulting) Group at Sappi North America where he delivers ETC services to Sappi’s wide range of clients. With more than 40 years of design, production, print buying and on-press experience, Dejan is always ready to share his knowledge of the successful and effective marriage of print and paper. He is a hands-on, in-person resource—delivering presentations to designers, printers, corporations and paper merchants as well as to organizations at public and private events and conferences throughout North America including AIGA, HOW and Printing Industry of America chapters, Canadian Printing Industries groups, IDEAlliance/IPA events, Print Production and Art Directors Clubs.
As printing techniques have evolved, Daniel has embraced new technology by not only investigating creative and effective ways to use QR Codes and Augmented Reality in conjunction with print and paper but also by exploring and commenting on the layered and complex relationships between the print and digital worlds; merging new –communications technology and human interaction. Dejan has written articles for numerous trade magazines. As a certified G7 Expert, Dejan is an authority in both Color and Color Management and an avid student of color perception and color theory as it relates to branding and printed.