Pop-Up Magic: Design That Packs a Punch

Are you ready to infuse your projects with a touch of unpredictability? This webinar will give you guidelines for creating pop-up designs that enthuse.

As a paper engineer, Iain Smyth has the intricacies of creating amazing pop-ups down to a fine art. Join us on October 27th as Smyth takes you behind the scenes to see how his creations go from initial sketch to pop-ups that amaze every time.

Webinar Highlights

Highlights of this presentation include:

  • Why you should capitalize on the pop-up trend right now.
  • The steps to creating a pop-up that thrills.
  • Guidelines for picking the right paper for your pop-up project.
  • An overview of the printing and production processes involved.
  • Examples of pop-up designs that will intrigue and inspire you.

Added Bonus Gift: One of Smyth’s most impressive creations is the water lily, a pop-up concept inspired by an animation that Andreas Östlund at Magoo 3D Studios created for Iggesund Paperboard. They then asked Smyth to bring the animated water lilies to life. Smyth’s water lilies were so popular that when they were shown in Iggesund’s booth at Luxe Pack Monaco, three ‘disappeared’ within the show’s first hour.

Attendees of Pop-Up Magic: Design That Packs a Punch will have the chance to construct one of these must-have water lilies of their own. One hundred lucky attendees of the live webinar will receive this special gift from Iggesund Paperboard.


Live Webinar Details

Date: Thursday, October 27, 2016
Time: 11am PT / 2:00pm ET


Iain Smyth is a paper engineer and designer based in Bristol in the UK.  He works as part of Papersmyths Limited, creating pop-ups for a wide variety of publishers, companies and individuals.

Iain has paper engineered over 50 pop-up books for publishing houses all over the world, working with many authors, artists, and illustrators.  Examples of these are Roald Dahl’s ‘Charlie and the Chocolate Factory’, Raymond Briggs’ ‘The Snowman’, ‘Angelina Ballerina’, ‘Harry and the Dinosaurs’ and many more.

He has written, illustrated and paper engineered many of his own original pop-up books which have been printed in numerous languages – achieving print runs in the hundreds of thousands.

Working at Papersmyths, Iain has created pop-ups for many large companies – Harrods, Sky, RedBull, Nespresso, Iggesund etc.  These pop-ups are used as promotional material and include brochures, invitations and Christmas cards.

With knowledge and experience born of many years in the industry, Papersmyths’ services cover all stages of pop-up production, the first creative ideas, costing and budgeting, the design and paper engineering, the technical aspects of paper stock choice, handling co-editions, proofs, on-press sign off, printing, hand assembly, advance copies, safety testing, packing and shipping of the finished items.

Iain is conversant with all pop-up mechanics and has invented several of his own. He was originally trained as a graphic designer, and worked in many areas: corporate branding, logos, web design, flash animation, design of presentation material, working closely with the marketing departments of major companies. With a keen interest in three dimensional items Iain specializes in paper engineering and the world of pop-ups.

Sign Up Now!


Our webinars are sponsored by leading industry corporations so you can attend for free.
When you register for the webinar, you agree to allow PaperSpecs to share all registration information about you with the sponsor. Included in each mailing will be information on how to opt-out of any future mailings from PaperSpecs or our sponsors. If you prefer not to be contacted, please do not register.
© Copyright 2016 PaperSpecs – Phone 866 279 5973


You can send us an email and we'll get back to you, asap.


Forgot your details?