Premium cotton papers are the elite of identity papers offered by Neenah Paper.

The distinct look and feel of a cotton fiber sheet give the paper an air of authenticity and credibility, an important advantage in this age of e-mail messaging. It's serious paper, and it communicates serious business when it's received, opened and read. 

Neenah Paper is pleased to incorporate three new cotton papers into its collection of premium identity papers:

• GILBERT Cottons 25% and 100% Cotton Fiber Papers
• NEUTECH 25%, 100% Cotton Fiber and Premium Sulphite Papers
• FOX RIVER SELECT 25%, 100% Cotton Fiber and Premium Sulphite Papers

These three brands are now combined in one user-friendly identity swatchbook that showcases everything you need for all aspects of serious business communication. This includes eleven business whites and neutrals, Wove, Cockle and Laid Finishes, 30% postconsumer fiber options, as well as matching Text and Cover papers, envelopes and label stock. 

But even serious papers leave room for creative inspiration, as is showcased in the new letterhead promotion Business Identities > A Reflection of Character. Using six commercial reprints of real identities printed on GILBERT Cottons, NEUTECH, FOX RIVER SELECT and STARWHITE Papers, they demonstrate how a well-designed identity reflects the character of both the brand and the sender, a business leader who appreciates the finest of what Neenah's history of papermaking has to offer.

Savvy designers and printers know that there are some projects for which cotton fiber papers are perfectly suited. The first letterhead you will touch in the promotion was designed for Rich Leadership, a consulting firm. The identity is engraved on GILBERT Cotton Cockle finish, and was printed at Dickson's Printing in Atlanta.

Gary Dickson, who specializes in engraving and printing corporate identities, tells us, "I typically recommend cotton fiber papers to customers because I continue to believe that for stationery and other corporate identity components these papers have an elegance and a sophistication that communicate a message of confidence and stability. In addition to the look of cotton papers, there's the certain feel of cotton; and touch doesn't lie." Confirmation of Gary's observation will be immediately evident.

An additional example of this in the promotion is a featured identity for the high-end jewelry designer Leo Ingwer. The look is clean and crisp, using engraving and foil stamping. The project was printed on NEUTECH 100% Cotton at Pomco Graphic Arts of Philadelphia. You'll quickly notice the totally different feel of the paper. 

"NEUTECH Cotton has the stability to deliver consistency in the press run," says Stewart Slater of Pomco. "After all, cotton fiber paper was originally made for engraving, and we know we can depend on both NEUTECH 25% and 100% Cotton Papers to not only meet, but exceed, our client's expectations. It brings out the reasons why one would engrave a letterhead."

As with any identity, the choice of paper can be of paramount significance to the design. David Schimmel, creative director of And Partners NY, chose GILBERT 100% Cotton for the identity package for a revitalized pre-war condominium building of impeccable style.

"We were trying to convey the quality and craftsmanship of the residence, right from the moment the sales rep hands over their business card all the way through to the sale, at every point of contact," explains Schimmel. "The old world nature of letterpress was directly analogous to the crown moldings and the exquisite detail. It's the opposite of the slick glass and concrete. And it's about taking the time to notice the details, like cotton fiber paper. It's in a class by itself."

Designers and printers are using Neenah cotton fiber papers in fresh new ways every day. It is now, and will continue to be, a top choice for corporate and executive stationery. So give it a try. And when you do, don't forget to submit your project to the Neenah PAPERWORKS Contest. They are always looking for examples of how you best use their cotton fiber and other premium fine papers. 

To request a copy of the identity swatchbook featuring GILBERT Cottons, NEUTECH and FOX RIVER SELECT Papers, please click here.

To request a copy of the coordinating business identities letterhead folder promotion, please click here.

To request a copy of the identity swatchbook featuring CLASSIC COTTON and CLASSIC CREST Papers, please click here.

For more information about these and other grade lines from Neenah Paper, call 1-800-994-5993 or e-mail samples@neenahpaper.com.

2/6/08