There are times when the marketing dollars are not sufficient for the project at hand. You craft an effective design solution, but you know from the beginning that the execution will have to be rightsized to fit within the budget. As a result, you're tasked with finding the paper choice that fulfills your client's needs without going over budget.

Consider SUNDANCE Papers. For some of you, it's an automatic, practical choice for exactly this type of situation. For the rest of you, it's likely there's a paper you've always turned to when you're looking for "value." You've used it for years, but that's the problem. It might be outdated, banal and not always dependable. 

Finally there's an inspiring paper that delivers performance, quality, color and finish options, all at a price that fits a limited budget.

The Key is Choice
Take a new look at the recently updated SUNDANCE Paper Collection from Neenah Paper. This Writing, Text and Cover grade with a Southwestern flavor has a long heritage of offering superior value to designers and printers. As part of its recent update, this dependable and hardworking gradeline has been appropriately dubbed the Practical Choice.

The key word is "choice." This is not a paper for which one merely settles. With a fresh new color palette available in three finishes, it can be your preference for a value-priced paper. Matching envelopes, an unwatermarked Writing weight and Green Seal Certification round out the complement.

First, let's talk color. Open the swatchbook and get ready to saddle up. The western-themed print sample section shows you how to wrangle beautifully printed images on both the deeper accent colors and the more commonly specified whites.

And now with a total of four whites, the collection is well suited for business applications. Two new fiber-enhanced lighter colors are perfect for those instances when the quality of the imagery is marginal, something the paper can camouflage, or if the customer prefers the recycled nature of the paper to be more visible.

One reason this paper is so versatile is that all ten colors are available in three different finishes: Smooth, Felt and Linen. Combining finishes or colors can make a more interesting campaign or presentation, adding depth and interest.

Greg Maze, senior brand manager at Neenah Paper, directed the brand revision.

"Many of our customers have been specifying paper long enough to know that sometimes cost is a consideration. We felt that by freshening up a proven, value-priced gradeline, we could provide a quality paper that satisfies budget concerns but feels, looks and performs like a premium paper," explains Maze.

Delivering Performance
Although the SUNDANCE Paper Collection is value priced, one thing is evident in the related promotion, American Southwest/Cowboys. Cacti. Culture. When it comes to performance, this paper can deliver.

The backdrop of the promotion consists of imagery that is a reflection of the region and its history. The printed samples inside showcase the newer, more contemporary Southwest.

As the introduction states, ". a place where Native American, Latino and Anglo traditions and customs have forged a distinct culture that celebrates art, nature and the inner spirit. Rife with colorful legends and lore, the Southwest of the past has seamlessly transformed into a region-and a culture-that respects its heritage yet embraces change."

This visual anthology is just as colorful as it sounds. Mixing paper colors and finishes with different printing processes clearly demonstrates that this paper is hardworking and dependable, yet surprisingly beautiful.

"There wasn't a single challenge I could put to this paper that it couldn't handle," says Ellie McKenzie of Farmhouse Design, designer of the promotion. "The ink holdout is amazing, not only on the Felt and Smooth finishes, but on the new Linen finish as well. That was a surprise. The distinct pattern worked really well with the images we selected. So even the images we printed on the darker, richer colors turned out exactly as we had envisioned them, and they really pop."

Foil stamping, embossing, metallic inks, halftones and 4-color process, it's all covered in the many print samples inside the promotion. Upon examination of these diverse and unique pieces, it's easy to see how SUNDANCE Papers and the American Southwest have both evolved, becoming fresh, relevant and inspiring.

To request a copy of the SUNDANCE Paper Collection swatchbook or coordinating promotion American Southwest/Cowboys.Cacti.Culture., drop a line to samples@neenahpaper.com.

For more information about these and other grade lines from Neenah Paper, call 800-994-5993 or go to www.neenahpaper.com