Domtar's newest printed promotion on Lynx Opaque answers the question, "Why Paper?"  This series of four books takes a look at the latest ideas regarding our relationships with paper.

The first book, "Why Paper Works," explains why -- even in an age of electronics -- paper is a natural default and often the best way to get the job done. Subsequent books explain "Why Paper Protects," ".Sustains" and ".Inspires."

The way we communicate is changing. Technology, economy and even ecology are playing a role. And, along the way, they're changing the way we think about paper.

Yet even as we explore the issues and consider our options, one constant remains. Paper is here to stay! Paper has value. It's personal and human. It's portable, yet secure. It's consistent and permanent.

But perhaps most of all, paper is effective - whether as a business tool, a marketing device, a means of expression or an instrument of change.

Paper Sells. In a survey by the Retail Marketing Association (RAMA), consumers judged print media more effective than e-mail or Internet ads in affecting their shopping habits.

Unlike print, electronic ads can be blocked, and there's still a degree of credibility that e-media has yet to fully earn. But no matter what, the fact that print drives Internet sales demonstrates its importance in a coordinated plan. As part of a balanced branding effort, print - and paper - deliver.

Paper Assures. The dotted line. The bottom line. The fine print. It's no coincidence that our lives - our births, our report cards, our learner's permits, our graduations, our marriages, our mortgages, our travels - and yes, ultimately our final bequests - are documented on paper.

Certified. Ratified. Signed, sealed and delivered. Because, if you want it legitimate, you'd better get it in writing.

Paper Communicates. With paper, there's no waiting for images to download.  There's no logging-on or finding a connection. There's no scrolling.

And when you want to go to the next page, you just . well . turn the page.  It doesn't get any more intuitive than that.

Print is always connected, always on. Just pick it up and you're plugged in. It's easy. And, speaking of easy, paper is still more legible, easier on the eyes and generally more reader-friendly.

Paper Just Works. The numbers are right there in black and white. When you want results, you turn to print. And print means paper. It's effective. It's credible. It's consistent. You can make it whatever you want. 

Paper Means Business.  It informs us, persuades us, educates us and organizes us.

A substrate for success, it's the platform on which business plans, and civilizations are built. From doodles on napkins to the Bill of Rights, when it's time to get to work, we pick up a pencil and put our thoughts on paper. 

To demonstrate the intrinsic value of paper, Domtar selected Lynx Opaque to produce the "Why Paper?" promotion. Books 1 and 2 are printed on 80 lb. Lynx Opaque Cover and 70 lb. Lynx Opaque Text.

Book 3 is on 80 lb. Recycled Lynx Cover and 70 lb. Recycled Lynx Text. Book 4 demonstrates 60 lb. Lynx Cream Opaque Text plus 80 lb. Domtar Feltweave Natural Felt Cover and 80 lb. Domtar Proterra Oyster Smooth Cover. 

Lynx Opaque responds to any print challenge with superior image quality, dependable performance and superb value. Offering a dazzling 96 brightness and standout opacity, Lynx never fails to impress users with rich color reproduction and crisp, clean detail. Its broad product offering in text and cover weights includes a 10 percent recycled version.

Lynx Cream Opaque, available on a make-to-order basis, complements its namesake with a softer, more natural tone. Its glare-free surface provides a natural canvas to enhance rich, yet warm subtleties of color, delicate images and crisp text and graphics.

The "Why Paper" series was designed by Squires & Company, Dallas, and printed by Anderson Lithograph, Commerce, CA. Within its pages, a variety of printing processes were utilized, from conventional 4-color process with dot-for-dot dull varnish to engraving, match foil and/or match colors.

Be sure to ask your local paper distributor for your copy of Domtar Paper's "Why Paper?" series. 

Domtar is the largest integrated manufacturer of uncoated freesheet in North America and the second largest in the world, offering a wide range of commodity and value-added products.

With a broad geographic footprint and a strong manufacturing presence in eastern North America, Domtar is complemented by service locations throughout the U.S. and Canada.

Domtar responsibly manages and protects the forests to ensure environmental sustainability for generations to come. For more information about Domtar, go to www.domtar.com.

9/12/07