Domtar Corporation is extending its PAPERbecause campaign with a series of new print ads that show why paper still plays a vital role in everything from today’s business meetings to educating tomorrow’s business leaders.
The print ads have begun to appear in leading paper, graphic design and printing trade publications. The campaign will expand in the first quarter to include prominent consumer publications such as Fast Company, National Geographic and The New York Times.
The print campaign shows how using paper responsibly makes sense in our homes and professional lives, and how it’s also an environmentally sound choice. The print ads will join a series of videos and banner ads appearing on a variety of websites.
Since Domtar unveiled the PAPERbecause campaign last year, there has been substantial support from paper industry, printing, graphic design and marketing partners. Many have picked up elements of the campaign and provided significant exposure on websites, in catalogs, at conferences and other outlets.