Who We Are

Our Team

We all have one thing in common: a love of paper. Whether we came to this passion early or late, we adore paper – touching it and seeing all the beautiful ways it’s transformed in the act of communication. We’re here to help you make the most of the PaperSpecs database and website, and to show you how to find your perfect paper, buy it sustainably and use it creatively. Nice to meet you!

Sabine, Paper Queen
Sabine LenzYou know her as PaperSpecs’ founder, president and CEO, but let’s talk about the important stuff. Sabine hails from Germany, where she started as a designer. She moved to Australia where her penchant for paper drew her to actually making paper at Creative Paper Tasmania (“a messy, but very empowering and eye-opening experience”).

As a current U.S. resident and tea connoisseur, there’s always a large variety of loose black tea on hand – no green tea in her cupboard … way too healthy. Helpful tip: it’s best not to call her before she’s had her first cup in the morning.

She says she loves doing anything artsy from going to museums to seeing independent films, but given the amount of work she accomplishes in any given day, we’re not sure when she finds the time for this. Her favorite color is yellow, the warm nearly orangey kind, because it reflects her nearly never-ending optimism.

Aaron, THE Man (literally)
Aaron BermanWhen not cobbling together the latest PaperTalks newsletter, Aaron can be found guzzling Arrowhead Sparkling Water and further proving his devotion to paper by doodling through at least a ream or two annually and ordering books from Amazon (and berating himself for it later). He’s also kept at least one mill in business with his own most recent book, “The Gilmore Girls Companion,” which clocks in at nearly 500 pages. (He needs help, but he refuses the chocolate.)

Chrissie, Business Trapeze Artist
Chrissie BettencourtChrissie’s deadline defying feats of online business management help Sabine take PaperSpecs to even greater heights. She gracefully swings from one project to the next keeping our troupe in perfect form. Chrissie does all this from the very remote (and very enviable) location of Argentina. She maintains her soul’s flexibility (so crucial in this line of work) by following the path of a butterfly and practicing a passion for fine wine, slow food and rich chocolate.

Cyd, Word Farmer
Cyd PeroniCyd has a passion for words, which she feeds and waters daily along with her pet quail at Three Figs Villa. This careful tending produces a bumper crop of online copywriting, feature articles and press releases as well as organic short stories and poems. She loves to bake, eat Italian food (no lima beans despite what Dr. Oz says), ride her bicycle at dawn, and create Instagram stories. She dreams of being accidentally locked in a Paper Source store overnight.

Erika, Multi-Task Maven
Erika ButtonErika’s background in office management/administration and graphic design equals a perfect fit for PaperSpecs. With her left hand, she deftly handles graphic production (newsletter, website, image editing). Not to be outdone, her right hand expertly manages our paper database. When not stalking the mills for the info that keeps all those paper specs up-to-the-minute fresh, she enjoys a pint (beer, not ice cream), working out (mud run anyone?), travel adventures, time with the family, and the always-blissful date night with hubby.

Heather, Data Traffic Controller
After planning (and surviving) two weddings for her daughters within 15 months, we knew Heather had the cool to handle crosschecking important details from the paper database to the Gallery. While there was nothing like her old job of directing the 34 staff members and 200 students at a private school for seven years, she now fills the newfound quiet time thinking about nothing but paper! From scrapbooking and reading to homeschooling her two sons, this woman has it all under control.

Shannon, Chief Pitchster
Shannon WolfordWhen not extolling our many fine marketing opportunities, Shannon enjoys playing with her kids, eating sushi, and swimming in any water that is available … well, except for pools (likely a plaster phobia). She once met Andre Agassi while volunteering at a tennis event. After that, you’d think meeting other people would be kind of anti-climactic. But not so! She loves getting to know everyone, which makes her a natural in sales.

Veronica, Concierge
Veronica2Veronica turns the ugliness of chaos and confusion into the beauty of tranquility and order. After a day of ferreting out the answers and information our PaperSpecs Pro members seek, she returns home nightly to the bliss of her favorite chore – laundry (seriously). Veronica envisions turning her backyard into a Garden of Eden and is determined to succeed without the distasteful experience of touching dirt or hiring a landscaper. (Her hubby would do it, but he’s too busy fulfilling the clause in their marital contract concerning traveling to foreign countries.)