Who We Are

Our Team

We all have one thing in common: a love of paper. Whether we came to this passion early or late, we adore paper – touching it and seeing all the beautiful ways it’s transformed in the act of communication. We’re here to help you make the most of the PaperSpecs database and website, and to show you how to find your perfect paper, buy it sustainably and use it creatively. Nice to meet you!

Sabine, Paper Queen
Sabine LenzYou know her as PaperSpecs’ founder, president and CEO, but let’s talk about the important stuff. Sabine hails from Germany, where she started as a designer. She moved to Australia where her penchant for paper drew her to actually making paper at Creative Paper Tasmania (“a messy, but very empowering and eye-opening experience”).

As a current U.S. resident and tea connoisseur, there’s always a large variety of loose black tea on hand – no green tea in her cupboard … way too healthy. Helpful tip: it’s best not to call her before she’s had her first cup in the morning.

She says she loves doing anything artsy from going to museums to seeing independent films, but given the amount of work she accomplishes in any given day, we’re not sure when she finds the time for this. Her favorite color is yellow, the warm nearly orangey kind, because it reflects her nearly never-ending optimism.

Aaron, THE Man (literally)
Aaron BermanWhen not cobbling together the latest PaperTalks newsletter, Aaron can be found guzzling Arrowhead Sparkling Water and further proving his devotion to paper by doodling through at least a ream or two annually and ordering books from Amazon (and berating himself for it later). He’s also kept at least one mill in business with his own most recent book, “Soap: The Inside Story of the Sitcom that Broke all the Rules,” which clocks in at nearly 500 pages. (He needs help, but he refuses the chocolate.)

Cyd, Word Farmer
Cyd PeroniCyd has a passion for words, which she feeds and waters daily along with her pet quail at Three Figs Villa. This careful tending produces a bumper crop of online copywriting, feature articles and press releases as well as organic short stories and poems. She loves to bake, eat Italian food (no lima beans despite what Dr. Oz says), ride her bicycle at dawn, and create Instagram stories. She dreams of being accidentally locked in a Paper Source store overnight.

Dori, Troop Leader
dori-tattrie2Dori keeps us from losing our way in the great PaperSpecs outdoors. She makes sure we have our maps and compasses and tells us when it’s time to pitch project tents. When not crossing things off her to-do list (an uncontrollable obsession), she teaches two spin classes a week, which comes in handy after consuming all that chocolate. Dori is happiest on the beach where you might find her in a pink bathing suit reading InStyle Magazine. She lives to keep us organized and to add new stamps to her passport.

Erika, Multi-Task Maven
erikaErika’s background in office management/admin and graphic design equals a perfect fit for PaperSpecs. With her left hand, she deftly handles graphic production (newsletter, website, image editing). Not to be outdone, her right hand expertly manages our paper database. When not stalking the mills for the info that keeps all those paper specs up-to-the-minute fresh, she enjoys a pint (beer, not ice cream), working out (mud run anyone?), travel adventures, time with the family, and the always-blissful date night with hubby.

Ferlicia Lai, Data Special Agent
ferliciaFacts, figures, numbers, and files … our special agent of data entry is as meticulous as Sherlock himself. Ferlicia finds the tapping of the keyboard and the consumption of yummy Japanese food to soothe her RFS (restless fingers syndrome), a chronic condition she developed sometime between earning her Bachelor’s in Mechanical and Production Engineering and participating in Bikini Bootcamp. At least once a year, her RFS requires karaoke treatments as well as sunny beach therapy with her hubby and three kiddies.

Heather, Data Traffic Controller
After planning (and surviving) two weddings for her daughters within 15 months, we knew Heather had the cool to handle crosschecking important details from the paper database to the Gallery. While there was nothing like her old job of directing the 34 staff members and 200 students at a private school for seven years, she now fills the newfound quiet time thinking about nothing but paper! From scrapbooking and reading to homeschooling her two sons, this woman has it all under control.

Shannon, Chief Pitchster
Shannon2When not extolling our many fine marketing opportunities, Shannon enjoys playing with her kids, eating sushi, and swimming in any water that is available … well, except for pools (likely a plaster phobia). She once met Andre Agassi while volunteering at a tennis event. After that, you’d think meeting other people would be kind of anti-climactic. But not so! She loves getting to know everyone, which makes her a natural in sales.

Veronica, Concierge
Veronica2Veronica turns the ugliness of chaos and confusion into the beauty of tranquility and order. After a day of ferreting out the answers and information our PaperSpecs Pro members seek, she returns home nightly to the bliss of her favorite chore – laundry (seriously). Veronica envisions turning her backyard into a Garden of Eden without touching dirt or hiring a landscaper. (Her hubby would do it, but he’s too busy fulfilling the clause in their marital contract concerning traveling to foreign countries.)