Xerox

The age of on-demand, short-run, 4-color printing is upon us, and this reality has firmly etched digital printing in the realm of the graphic arts market space. So make room, offset press, there’s a new player in the printing plant.

It’s common, actually, for the two technologies to co-exist within the same facility, both producing output in entirely different ways that, in the end, is barely distinguishable from the other.

Yet the key differentiator – what digital printing really lends itself to – is variable data printing. This is a major enabling technology that automates the production of personalized, highly relevant communications, and motivates recipients to respond.

In deference to this large and fast-growing market for high-value personalized communications, graphic arts printers have added digital color production devices to their fleet and are capitalizing on the vast opportunities presented by one-to-one marketing.

This places a high demand on the robustness of the paper where the loss of a single sheet can disrupt the integrity of the variable data print run. Moreover, these campaigns are graphics oriented, so the sheet must enable exceptional image quality and give colors that added pop.

Put Your Mind, and Your Wallet, at Ease
Xerox understands this market and the needs of its customers. They’ve developed a line of coated two-side paper that is primed for the digital graphic arts market. Xerox Digital Color Elite Gloss and Digital Color Elite Silk papers are designed, engineered and manufactured to provide optimal performance.

When it comes to digitally optimized coated paper for color devices, Xerox is decidedly advantaged. Its paper engineers are co-located with the hardware platform engineers, and the result of this unique relationship is paper that provides superior image quality, producing brilliant, more uniform colors, benchmark toner adhesion, enhanced runability and reliability, and even improved machine component life.

And testing. Oh, do they test. Before a single sheet of Digital Color Elite Silk & Gloss was ever sold, Xerox tested more than 2,000,000 sheets across the fleet of its color printers. They believe that extensive testing is necessary to assure their customers that Xerox media will provide optimized image quality, excellent machine component life and minimized jams, on a consistent basis.

In the end, Xerox media customers experience reduced rework and greater uptime, which lowers customers’ overall operating costs.

The Coated Sheets You Need
So if you’re looking for coated media that will sing like no other – one that will set crisp, rich, stunning images in motion, and one that will keep your printer happy and healthy, Xerox Digital Color Elite Gloss and Digital Color Elite Silk is all you need.

Both are available in weights from 80 lb. text to 110 lb. cover, and in sizes from 8.5 x 11 to 20.5 x 14.33 inches. The weights you need. The sizes you need. The sheets you need. Isn’t it nice to know that Xerox has thought about you?

If you’d like a sample of Xerox Digital Coated Elite Gloss and Xerox Digital Coated Elite Silk, please e-mail info@paperspecs.com.