When Neenah Paper wanted to highlight the versatile beauty of its FSC-certified papers, they decided to tell the larger story about sustainability through a series of cutting-edge wallpaper posters designed to promote larger conversations about paper as a physical medium.

The fourth and last poster (called Biodiversity) in the Conservation Wallpaper Poster Series has just been released.

“Environmental issues tend to be deadly serious subjects that many treat with a somber tone,” said Steve Sikora, co-owner and creative director/copywriter of Design Guys, the Minneapolis-St. Paul firm who designed the posters.

Sikora said he’d like designers to respond to the Conservation Poster Series by realizing how much of an impact they have on consumer attitudes. “I once heard Milton Glaser say that he made ‘no distinction between good design and good citizenship.’ That isn’t the way most of us begin thinking about our work, but I think he is exactly right.”

As a special offer for PaperSpecs members, please log in and select “Mill Promotions” to request your “Biodiversity” poster.