The Direct Marketing Association (DMA) offers a planning tool that provides you with a list of ideas and strategies to consider when developing internal environmental goals and/or policies.

You can create and/or evaluate your internal policies and goals for continual environmental improvement, in balance with financial performance. Using the tool, you can consider your current practices and the environmental impact of your organization.

The tool is flexible. You may choose to focus on single areas in which to make improvement, set goals and build from there or take a more comprehensive approach.

At a minimum, the tool is designed to be educational. Using it gives you both a greater awareness of the breadth and complexity of environmental issues facing direct marketers and the means for addressing them in a practical, feasible manner.