Webinar Decodes the Language of Green Paper

Thursday, June 4, 2009
2:00 p.m. Eastern (11:00 a.m. Pacific)

If you need a translator for the new language of green paper, this PaperSpecs Webinar will provide you with easily understood and practically applied tips and insight.

Palo Alto, California – May 21, 2009 – Have you recently set about to choose the perfect paper for an identity package or brochure only to run up against a strange language with acronyms like PCF, TCF, SFI, FSC, PCW … and then realize you don’t know your Green-e from your heinie?

PaperSpecs’ next Webinar, Decoding Green Paper, will decipher this eco lingo in easy-to-understand terms. We’ll explain how to confidently specify and purchase paper that meets your environmental and sustainability goals without sacrificing your creative vision or marketing goals.

Sabine Lenz, founder of PaperSpecs.com, designer, writer and speaker on paper issues and educational topics related to the paper industry, will apply her no-nonsense approach to bring you a straightforward explanation of the green paper terminology and how you can improve your green footprint with every paper purchase you make.

Yes, all the mysterious green acronyms will be decoded! But Lenz will also provide insight into:

What the different recycled and eco logos mean
Why certification schemes like FSC are necessary
Whether we need virgin fiber to make paper
What it means to be carbon neutral
If all paper is made from trees

You’ll also discover how you can establish your own personal sustainability scorecard and how to use it as a blueprint for future progress toward more sustainable practices. At the end of the hour, you’ll be able to throw away your decoder ring, feel good about specing green paper and get on with the business of making your clients happy.

If you’re a graphic designer, print buyer, printer or someone who influences the specification and purchase of paper, Decoding Green Paper is a must-attend event designed especially for those new to green concepts and terminology. The Webinar is FREE thanks to the generous support of NEENAH PAPER. Space is limited, so reserve your seat today at www.paperspecs.com/webinar_signup.

About Sabine Lenz
Sabine Lenz is the founder of PaperSpecs, the first interactive paper database specifically designed for the design/print industry. For more than 15 years, she has been a graphic designer in Germany, Australia and the United States. Ms. Lenz worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG. She writes frequently for various industry publications and is also a speaker on paper issues and educational topics related to the paper industry.

About Neenah Paper
For over 100 years, Neenah Paper has been an innovative leader in the creation and manufacturing of premium and specialty papers. Neenah brings state-of-the-art technology to its signature brands, CLASSIC®, ENVIRONMENT®, STARWHITE®, NEENAH® and ESSE®, as well as a host of other fine paper products preferred by graphic designers and printers. Neenah’s award-winning and versatile digital papers round out its comprehensive portfolio. Neenah’s sustainability commitment is reflected through the Neenah Green initiative, which includes mill-based solutions for minimizing environmental impact. A proud consumer of Green Energy, Neenah Paper is also a U.S. EPA Green Power Partner, and manufactures many brands carrying the Green-e, Green Seal and Forest Stewardship Council (FSC) certifications (SW-COC-000885). Just last month, Neenah announced their U.S. EPA SmartWay Transport Partnership, ensuring environmentally responsible delivery of their papers. For more information, visit www.neenahpaper.com or call (800) 558-5061.

About PaperSpecs
Paper professionals worldwide struggle to stay current with paper trends and changes to paper lines. This inspired founder Sabine Lenz to create PaperSpecs, the first independent and comprehensive Web-based paper database. Featuring more than 4,300 papers from over 70 mills, PaperSpecs helps designers and print buyers to make the perfect choice for their print projects in less than three minutes. Members also have access to the latest swatchbooks and mill promotions, as well as hands-on printing and paper tips. To become a member or get a free tour of the database, go to www.paperspecs.com. PaperSpecs also distributes a free weekly e-newsletter that shares valuable insight on specifying paper and print buying issues. PaperSpecs is THE online source for paper information. Current. Comprehensive. Convenient.

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Contacts
Sabine Lenz
PaperSpecs
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152