What is the one vehicle that brings the objectives of branding, protection, organization, theft deterrence, display, marketing, prestige, experience and authenticity together in the ultimate design challenge? Packaging! Successful packaging seamlessly ties all these entwined interests together in a way that builds distinct identities and projects clear voices in a universe of ever-expanding competition. Steve Sikora, creative director and co-founder of Design Guys helps provide a solid foundation in packaging design, the principles of which translate into other areas of creative marketing. You won’t want to miss what he had to say about some of the most important considerations in packaging design.
When a designer opens a file, does it look like what the photographer saw through her lens? And when a printer brings in the press approval sheet, will it look like what the designer envisioned? The challenge of managing color is as old as print itself. But digital technology has added new wrinkles in the attempt to control the effect of ink on paper. In this advanced session, the second in our special series on color, Daniel Dejan presents a spectacular hour on how to best optimize your color management workflow by addressing the critical areas where most print challenges are generated.
Did you know there were new FSC labels – not only in terms of graphic formats, but labeling standards as well? Are you having trouble understanding the new FSC labels and their meanings? Be prepared to have your questions answered as FSC Canada’s Program Officer Monika Patel leads you through the basics of the streamlined FSC labeling, the new graphic look of the labels, the issues surrounding the changes to label standards and what exactly has changed from the old to the new labels.
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Are you on direct mail autopilot? Take back the creative controls with Direct Mail Dynamics! Chief Folding Fanatic Trish Witkowski of foldfactory.com presented a power-packed hour of folding inspiration and direct mail tips. Direct mail is still the No. 1 channel in the marketing mix today, and she’ll show you how to map out your own successful plan with clever campaign ideas and technologies, folding tricks you’ve never seen, tips for choosing the right paper and valuable direct mail dos and don’ts. So if you want to do direct mail right, put the creative spark into your campaign pieces and take advantage of this No. 1 marketing channel, be prepared to be wowed and inspired as Trish gives you valuable resources to help you get started.
Back by popular demand, Daniel Dejan, North American ETC Print and Creative Manager for Sappi Fine Paper, returned to share his valuable knowledge on color theory and practice. Color evokes emotion in the spaces we inhabit, bestows human qualities to the products we sell and distinguishes the companies we brand. Successfully communicating color for print requires added technical savvy – and that’s what this Webinar was all about. Dejan provided advice and tips on RGB vs. CMYK color space, paper’s effect on color and the proper conditions for viewing color. So if you want to better understand and manage color-related issues, this session is a must-see.
The beauty of colorful, rich, dense inks are so satisfying, but there’s more than meets the eye when it comes to ink … and clients’ needs. Jeff Ashton, vice president of Operations for Quality Inks & Rollers, reminded us that there are durability issues in terms of sun exposure or unwanted color shifts during certain finishing processes or even the fundamental ability to dry properly on a particular substrate that can make or break the most creative printed piece. And to help us plan for theses issues and more, he covered Ink Components, Green Ink, Color, Eco Trends and Special Effects in this primer on all things ink.
There’s a whole new world of alternative papers out there. The variety of end uses for them is nearly limitless. Our guest speaker Bosy Colak, president of Strategic Responses, revealed the different types of synthetic, mineral and plastic papers available today and when it makes creative and financial sense to use these alternatives. He discussed the finishing possibilities as well as the environmental aspects of synthetic papers, how to successfully design with alternative papers, how to print with them on digital and offset presses, the different types of polyester and plastic papers and their benefits and pitfalls.
In this Members Only Webinar, Daniel Dejan, North American ETC Print and Creative Manager for Sappi Fine Paper, revealed the power and effectiveness of a life with print. Citing invaluable hard data and showing provocative examples, Dejan cemented print’s role as an essential element in any successful integrated marketing strategy. Research shows that print is second to none when it comes to consumer trust and translates into more brand awareness, higher ROI and better mnemonic retention.
There’s tangible value in knowing as much as you can about folds. Properly preparing files for folded pieces can save you costly fixes. Plus, using a new folding style can breathe fresh life into brochures, flyers and pamphlets. Trish Witkowski, founder of foldfactory.com and creator of the FOLDRite system, brought her passion for folding and knowledge of the techniques to this terrific Webinar. She covered the relationship between folding and paper, the eight folding families you should know, tips on folding compensation, key folding lingo and LOTS of creative folding inspiration.
In this Members Only Webinar, Daniel Dejan, North American ETC Print and Creative Manager for Sappi Fine Paper, brought the myriad design possibilities of varnish and coatings to life. He discussed the advantages and disadvantages of each type of coating, their environmental attributes and factors to consider for choosing the right paper. Attendees received a copy of Sappi’s beautifully printed “The Standard #3” to further illustrate the creative expressions achievable with varnish and coatings …
What is the one vehicle that brings the objectives of branding, protection, organization, theft deterrence, display, marketing, prestige, experience and authenticity together in the ultimate design challenge? Packaging! Successful packaging seamlessly ties all these entwined interests together in a way that builds distinct identities and projects clear voices in a universe of ever-expanding competition. Steve Sikora, creative director and co-founder of Design Guys helps provide a solid foundation in packaging design, the principles of which translate into other areas of creative marketing. You won’t want to miss what he had to say about some of the most important considerations in packaging design.
