In the past, when brand owners and retailers needed durable substrates they often turned to plastics for longevity, durability and water resistance.
While plastics certainly meet these criteria, many marketers have a growing concern about their use, in terms of sustainability and environmental impact as well as their burden on the waste stream.
Monadnock Paper Mills has worked with leading brand owners to develop a new line of durable papers that is an alternative to plastics. Unlike conventional plastics, these papers are designed to provide maximum performance while minimizing environmental impacts. Unlike the plastics they are designed to replace, all of these new papers are all
Made with Renewable Resources
FSC Certified (SW-COC-001160)
Manufactured Carbon Neutral
Manufactured with 100 Percent Renewable Electricity Read more »
It may seem as if the advent of digital technology and ‘paperless’ options would stifle demand in the printing industry. However, with the digital revolution has emerged a digital printing boom, pleasantly surprising those of us concerned with the environmental impacts of our undeniable paper needs.
The eco-advantages of digital printing include shorter runs and reduced makeready and ink waste. With all of these advantages, it only makes sense to have a highly recycled paper option available for digital printing applications.
New Leaf Paper has always been at the forefront of the environment movement in the paper industry, and the story is no different when it comes to revolutionary recycled digital stocks.
Expanding the digital portfolio New Leaf Paperoffers recycled digital papers in all finishes for every project you can dream of. “We’ve known that this was an important market for us and we’ve been developing it for quite a while,” said Jeff Mendelsohn, New Leaf Paper’s founder. “Competing brands may have a product here and a product there,” he said, “but we have the whole portfolio.” Read more »
International Paper has just launched the third installment of its popular Printer’s Playbook series. This episode targets success with Variable Data Printing (VDP) and can be found on PrintersPlaybook.com, as well as through various social media platforms.
Printer’s Playbook is a new educational and informational series that features videos and content geared towards educating commercial printers, designers and merchants on a wide array of printing topics.
The VDP Game Plan
There is a lot of pressure on marketers today to demonstrate the ROI of their marketing campaigns. To help them, a key component to the marketing mix must be to leverage direct response initiatives to enable marketers to personalize their communications, track effectiveness and optimize programs as needed.
You can use the tips in this episode of the Printer’s Playbook and your technology to track marketing Returns on Investment (ROI) while reaching customers and potential customers on a more personal level. Read more »
It’s a great time to take a closer look at ESSE and OXFORD Premium Papers from Neenah Paper. No matter what is printed on them, the bold colors and sumptuous textures create a sensation that invites the reader to linger.
These papers just get noticed. The newest promotion from Neenah Paper is designed to reacquaint you with these papers by offering you the opportunity to work and interact with them. Hot off the press, the “Striking Every Time” promotion for OXFORD and ESSE Premium Papers will tempt your creative persona.
The new promotion contains eight unique clock faces created with ESSE and OXFORD Papers. They showcase a range of printing techniques from 4-color process to metallic inks, as well as embossing and diecutting.
“Striking Every Time” is more than just an engaging visual and tactile experience for recipients. It includes a working clock motor, and each clock face can be assembled and actually used, displayed on your desk, or your wall. The whimsical sample designs vary. Some are bold, some are subtle, but all are creatively distinct. Read more »
The best just got better. That’s what New Leaf Paper thinks of Reincarnation, one of the oldest members of its environmental paper family and the company’s flagship grade.
New Leaf has increased the postconsumer waste content in the popular matte coated sheet making it the highest PCW content in today’s domestic coated market.
New Leaf continues its lead as the national source of environmental papers through constant innovation. When they increased Reincarnation’s PCW content from 50 to 60 percent, Canopy Planet in Vancouver took note. Canopy is an independent, nonprofit organization dedicated to working with print industries to support global forest protection and sustainable management.
“I really applaud New Leaf for the leadership they have played over the years,” said Neva Murtha, printer and magazine campaigner from Canopy. “They continue to innovate and increase their recycled content, which speaks to their role in supporting recycled paper markets, and they continually offer the best available eco paper.” Read more »
All too often it happens. You’re about to add the finishing touch to that new identity system or greeting card collection, you know exactly what paper you want to specify… and you find out matching envelopes are not stocked, and you either can’t meet the order minimums, or don’t have the time to wait.
Mohawk has heard this dilemma from paper specifiers over the years and so has developed its own envelope program.
Mohawk believes that envelopes shouldn’t be a roadblock to getting a project finished, the way you want it to look and in the timeframe you need to deliver. If you need colored envelopes, a variety of finishes or specific weights, Mohawk has them stocked.
Mohawk now stocks over 1,100 popular items in #10, #9, 6 ¾, A2, A6, A7, A8, A10, Monarch and 9 x 12 booklet sizes across their writing, text and cover grade lines. And, if by chance the perfect envelope for your job is not a stocked item, Mohawk guarantees delivery within 10 days. Read more »
Oh, the lazy days of summer. Well, maybe not lazy, but everything does seem to slow down a bit during vacation season. So wouldn’t this be a good time to brush up on your paper knowledge?
Or maybe some of you paper and print veterans can inspire fledgling designers and newbies to learn about this essential part of print design. Let’s just call it Neenah Paper Summer School. All you need do is visit the Neenah Paper Web site.
The best place to start is www.neenahpaper.com/ResourceCenter. There is an incredible amount of useful information on the Neenah Paper Web site, beginning with Paper 101. This is where you’ll find the basics, such as definitions of paper types, basis weights, conversions and international sizes. Read more »
As designers, we are always looking for new and unique ways of expressing ourselves, whether it’s in the form of a thank you letter, wedding invitation, annual report or product packaging.
The challenge is to find something that is not only different, but is at the forefront of a trend. It was about this time last year that the folks at Legion Paper were posed with such a challenge by their customers: “We want a deluxe paper that is eco-friendly, but speck-free; natural, but luxurious; accepts all forms of printing, and while you’re at it throw in a complete line of matching envelopes.” The result was Legion Bamboo, and there’s nothing else like this on the market.
The Case for Bamboo
To hit all the requirements, the paper was created from 90 percent bamboo and 10 percent cotton – two tree-free fibers. Why the blend? Bamboo is a pretty hard fiber. “The cotton not only softens the paper, but gives it more strength and durability,” says Michael Ginsburg, president, Legion Paper. “A beautiful, supple feel to a paper is extremely important. It conveys elegance, luxury and thoughtfulness.” Read more »
International Paper has launched Printer’s Playbook at PrintersPlaybook.com, as well as through various social media platforms. Printer’s Playbook is a new educational and informational series that features videos and content geared towards educating commercial printers, designers and merchants on a wide array of printing topics.
The Game Plan
The focus of this series is to provide printers and designers with expert solutions and advice for common issues they often encounter.
For example, did you know it has been estimated that approximately 60 to 70 percent of all customer files have issues that can cause press delays? The first episode in the Printer’s Playbook series, entitled “Creative to Prepress,” covers 10 tips that will help designers efficiently send files to their commercial printers with speed and success.
These tips are compatible with both MACs and PCs. Here’s a sampling of the great advice you’ll find: Read more »
Focused on the road to overall wellbeing, Casting for Recovery (CFR) guides women with breast cancer through their recovery process by teaching them the therapeutic technique of fly fishing.
The motion of fly casting exercises the soft muscle tissue damaged by radiation and surgery, and the training brings breast cancer survivors together during two-day retreats to share experiences and provide emotional support for one another.
From a small beginning in 1996, CFR now provides a national network of retreats, and has spawned programs in Canada, New Zealand and the United Kingdom, so that women all over the world have access to the therapeutic value the program creates through community and fly fishing. Read more »
While plastics certainly meet these criteria, many marketers have a growing concern about their use, in terms of sustainability and environmental impact as well as their burden on the waste stream.
