Hot off the press! Neenah Paper has just released another in its popular Ample Sample series, this one a collection of commercial reprints of real world pocket folders.
The samples give designers and printers a chance to see real world examples of some of the unique ways Neenah’s premium papers are used.
The carrier folder itself, printed on a rich OXFORD 130 lb. duplex cover, is a tactile exploration using embossing, foil stamping, diecuts and sewing, a stunning example of how color and texture can make a folder special.
It’s an ideal design for a folder that requires increased capacity to hold heavier materials. The sturdy gusseted pocket contains six folders, from different types of businesses, showcasing a variety of weights, colors and textures.
For example, like the carrier folder, a folder for Target Stores demonstrates the value of using a heavyweight cover. And with the added heft of a double fold cover, this is a folder meant to carry a lot of material. Read more »
Spring in Italy: Italians call it “Primavera,” and it’s also the name of New Leaf Paper’s silky smooth line. New Leaf Primavera is a true market leader with high print fidelity, competitive pricing and the highest postconsumer waste content of any coated sheet.
The Smithsonian National Museum of Natural History in Washington, D.C. chose New Leaf Primavera Silk for its blend of superior environmental specifications, high brightness and its luxurious surface. Their brochure’s 80 percent recycled content consists of 60 percent postconsumer waste and 20 percent pre-consumer waste from fruit crates that would have otherwise gone to landfill.
A trip to Italy is yours to win!
New Leaf Paper has received such great response to this paper from both printers and buyers that they want to celebrate. Beginning this month, Primavera Silk customers will get a chance to win a trip to the Italian countryside near Lake Garda and tour the mill where Primavera Silk is made. Read more »
Finch Paper continues responsible forestry education with the debut of two novel Web site elements offering instant accessibility to its team of professional foresters: the Finch in the Forest educational blog and the Q&A with Our Foresters page.
Both spearheaded by Finch Paper’s Vice President & Senior Forester Roger Dziengeleski, these newest features are yet another way that Finch provides an up-close and personal look at the forest that stands behind the FSC label.
Beyond the company’s FSC and SFI certifications, Finch is unique in its special collaborative relationships with organizations such as The Nature Conservancy (TNC), which purchased 161,000 acres of Adirondack forests from Finch Paper in 2007. TNC then hired Finch foresters to continue to manage the lands for them. Finch foresters are managers, or stewards, of the land. It is their ultimate responsibility to ensure the long-term growth and health of the forest, which includes providing wood for society’s needs, a diversity of habitat for wildlife, and clean air and water for everyone. Read more »
From new FSC certification and postconsumer waste content to new weight and color options, Reich Paper is excited to showcase these wonderful additions to its SHINE line in a newly released swatchbook.
Designed by Stislow Design in Brooklyn, it features a new format for Reich Paper swatchbooks and is a perfect example of how SHINE’s luminescent surface enhances any design by creating a rich, luxurious effect.
The overall style is lighter and cleaner, utilizing simple graphic elements to show off more of this specialty paper. The swatchbook is offset printed, foil stamped, and blind embossed, to demonstrate how well SHINE handles these finishing processes.
Lighter Weight
While working with corporate customers, Reich Paper learned that the papers and envelopes in the SHINE collection were being used extensively in large-scale direct mail campaigns. In order to offer the luminescent effect of SHINE, while making it more cost effective for these projects, a new, lighter weight 92 lb. cover was added to the SHINE Pearl line. Read more »
A blank sheet of paper. An idea. A work of genius. Every day, graphic designers are confronted with the challenge to create an original medium that captivates the targeted audience. Those involved in this creative process know that designing a masterpiece is more art than science. As the saying goes, “The Medium is the Message.”
Unisource Worldwide, Inc.has embraced Marshall McLuhan’s adage with its recent uBRAND Made in U.S.A. promotion. When McLuhan originated the term back in the 1960s he believed that, “each medium, independent of the content it mediates, has its own intrinsic effects which are its unique message.”
Unisource’s “how do U define AMERICA?” – a 16-page, process color oversized brochure featuring Unisource’s uBRAND product line – exemplifies McLuhan’s theory, taking the creative process full circle from thought process to production. Read more »
Neenah Paper
Facebook. Twitter. Blog. These are the watchwords of social media, and they are spoken with easy familiarity. And not just by computer geeks. Grandmothers, CEOs, rock stars and teens alike, all fit the typical Facebook user profile.
It’s local, and it’s global, as was evident when we saw Iranian citizens use Twitter to organize a massive protest and Facebook to communicate with the rest of the world. Now, social networking touches every industry: politics, entertainment, medical, hospitality, manufacturing, fashion, home décor, food, you name it.
Neenah Paper embraced social networking early on. But then, connecting with customers has always been important to this paper company that’s been an active member of the design and printing community for so long. Read more »
The color brown sparks attention. It’s currently featured for fashion and clothing, showing up on everything from t-shirts to women’s evening dresses to military uniforms. Interior design trends emphasize brown on wall treatments, furniture and home accessories.
Brown leather colors and earth tones like sienna and hemp are examples of shades that are everywhere in print media. In one of the best-known examples, “What can brown do for you?” UPS features its corporate color in major branding campaigns.
But brown can be tricky to print. Dull and muddy results from improper screen builds, can have clients seeing red and designers feeling the blues. Read more »
Wausau Paper’s new Digital Space Web site has arrived. Much more than a standard product site, Digital Space is an online community by and for designers, printers and other thought leaders engaged in digital print.
Digital Space takes a fun, informative and easy-to-use approach to facilitating dialogue within the digital print industry. You can follow blogs, post comments or questions, suggest future blog topics, and even post videos and photos of your latest projects produced on digital print media.
It’s about time printers, designers and thought leaders from the digital print market were given access to an online community to connect and share with one another in real-time! The constant evolution of digital printing necessitates an online atmosphere that is conducive to the lifestyle and needs of a digital print user. There is so much to share and learn. Read more »
Kallima’s Less is More story, a unique, limited edition book about creativity, cost savings and sustainability, is hot off the press. Printers and designers will learn that the low-density construction of Kallima paperboard provides more yield over competing products. And using fewer trees is good news for the planet.
“Not only did we want to demonstrate to our customers that buying our paperboard is both an economical and wise environmental choice, we also wanted to do so in a creative way,” says Renée Yardley, vice president, Sales and Marketing, Tembec Paperboard Group, which produces the Kallima line.
Versatility is beautiful
The book richly illustrates the flexibility of Kallima paperboard through brilliant colors, die cuts, folding, varnishes and embossing. “It’s definitely a keepsake that shows off what this paperboard can do,” she adds. The Less is More book will be available at www.kallimapaper.com and distributed to a select number of printers and designers. Read more »
Do you remember back in the ’80s when it first became stylish for women to get their colors done to determine the choices they should make in terms of clothing, cosmetics and home décor?
They were categorized as seasons – winter, summer, spring and fall – and were mostly based on natural physical coloring such as eyes, hair, skin tone, etc.
Shortly thereafter, our relationship with color became more about our “aura.” The color we “gave off” could speak volumes about our emotional character, but this conversation was probably a little too fanciful for most of the business world, falling somewhere beyond Rorschach tests, out there with mood rings and numerology. Read more »
The samples give designers and printers a chance to see real world examples of some of the unique ways Neenah’s premium papers are used.
