“The Green Outlook,” a new guide from Appleton Coated, examines up-to-the-moment trends, topics and tactics in environmentally responsible print communications.

In addition to sharing the latest statistics on the social and financial benefits of green business practices, the guide encourages companies to think about their green communications in a thoughtful, strategic manner. It also shares practical advice for gaining support from management, suppliers and partners.

The report was written and designed by Resonance Marketing of Atlanta who sorted through case studies, industry surveys, consultant columns and business books to arrive at the most relevant findings. “We immersed ourselves and learned a lot through this project, and it’s changed the way we think about green business practices in our firm, as well as how we talk with clients about their choices,” says Kathleen Turaski, a principal with Resonance.

As a special offer for PaperSpecs members, please log in and select “Mill Promotions” to request your copy of “The Green Outlook.”