Xerox, along with Stora Enso, has created the industry’s first integrated, inline cut-sheet digital packaging solution for the pharmaceutical market. The process can print a box with variable security codes or with personalized instructions based on a patient’s medical needs (the ultimate short run).

Xerox has customized their iGen3 press with a specially formulated magenta toner and a varnishing unit with both aqueous and UV-coating options (the first time for such a pairing) as well as a diecutter and a stacker-conveyer unit.

This specialized application is designed to meet the unique requirements within the folding cartons segment of the packaging market. It will help address the ever changing regulatory and compliance requirements and cut down on counterfeiting through the use of security printing techniques offered on the press, which help prevent fake prescriptions and packaging.

You can check out a demonstration at drupa or, if you are not on your way to Germany, you can log on to www.xerox.com for technical data and details on availability.

05/13/2008