Unisource Worldwide, Inc. has launched “greenfinder,” an innovative Web-enabled paper-sourcing tool.

"Now, Unisource Paper customers can use the greenfinder to select environmentally responsible, green attributes, by chosen paper grade," said Ed Farley, Unisource vice president, marketing - paper. "A customer can choose one green attribute, or multiple attributes, and the tool responds immediately with specific product information.

Through the new user-friendly greenfinder, you can get "in the know" by viewing all of the environmental certifications, seals and green attributes associated with specific commercial printing grades available.

"We utilized the information used to create USource (Unisource's Internet- enabled product catalog) and our price books to set up the greenfinder," said Farley. "This paper sourcing tool gives our customers a marketing advantage in value-added selling of green paper benefits to their clients."

Check out the Unisource greenfinder at www.unisourcegreen.com.

04/09/2008