A cult following, known as the Astro Purists, has emerged with the sole purpose of bringing more color into the world. Boring and bland take heed, as these color enthusiasts supersede the monotony with bright and electric shades!

Through its latest print promotion, “A Brave New World of Color,” Wausau Paper explores the cult’s secret alliance and enemy documents, membership information and color philosophy, which are all printed on the lively papers within their Astrobrights line.

“Color can be used as a powerful tool in communicating a message. The Astrobrights brand is the industry standard for bright, vibrant papers,” says Jeff Fox, director of marketing for Wausau Paper’s Printing and Writing sector. “Because of this, we decided to have a little fun with this latest print promotion by celebrating the brand’s cult-like following and demonstrating Astrobrights’ significance as a valuable color resource.”

To learn more about Wausau Paper’s collection of papers, please visit www.wausaupaper.com.

04/09/2008