MeadWestvaco Corporation (MWV) unveiled its new corporate identity with the “MWV: How brands take shape” slogan. MWV’s global rebranding initiative is a promise to customers to understand the opportunities and challenges inherent in their businesses and markets.

The company plans to do so by leveraging MWV’s presence in key markets throughout the world and utilizing its complete range of capabilities that include consumer insights, innovative materials and solutions, design, primary and secondary packaging, automated systems and support, and supply chain efficiencies.

“The new MWV brand identity is part of our company's progression toward our vision of global leadership in packaging and packaging solutions,” said John A. Luke, Jr., chairman and CEO. “Now, our visual identity more clearly states to customers that with our complete platform of global capabilities and innovative solutions, MWV is uniquely positioned to help their brands take shape.”

Further details can be found at www.meadwestvaco.com.

04/30/2008