The recent news item on ForestEthics’ Do-Not-Mail petition prompted many responses from you, the majority of which were strongly opposed to their campaign, particularly because it favors mandatory legislation rather than voluntary free market initiatives. For an interesting discussion on this topic, you might want to check out Print CEO Blog at http://printceoblog.com/2008/03/do-not-mail-campaign.

A group called Mail Moves America (MMA) has even more information that you’ll find helpful as well. Twenty-five associations and 25 companies formed MMA in late 2006 as a broad based coalition to achieve two purposes: defend against Do-Not-Mail legislation and develop a more positive message and image for advertising mail.

Among the coalition’s membership are associations and companies in the paper, printing, mailing, marketing, publishing and advertising industries as well as users of mail advertising.

If you go to MMA’s Web site at www.mailmovesamerica.org/, you’ll find several ways to voluntarily manage your mail such as registration on the Direct Marketing Association’s (DMA) Mail Preference Service (MPS), which removes a consumer's name and address from prospect mailing lists. DMA regularly reviews MPS and related services to ensure that they continue to address consumer and marketplace needs.

From our point of view, we thank you for sending your e-mails, keeping the debate relevant and looking for solutions that are a win-win for everyone involved.

04/02/2008