When Mohawk Fine Papers enlisted nationally renowned designer Michael Bierut, Pentagram, NY to design promotions for Mohawk Superfine and Mohawk Navajo, his response to the challenge was typical Bierut: provocative and profound.

The Pentagram team asked people from jazz musician Wynton Marsalis to author Kurt Andersen to humorist Andy Borowitz to motorcycle guru Willie G. Davidson to pick their favorites or “personal bests” from a wide range of categories.

The resulting pieces are rich, informative and often humorous. But it is not only the selection of “bests” that engage. The untold back-story of both books is the lengths that Pentagram went to bring authenticity to the content of these Mohawk promotions.

To request your copy of the Personal Best Mohawk Navajo, click here. To order your copy of Personal Best Mohawk Superfine, click here.

03/05/2008