A Brand by Another Name
“As part of the combination of NewPage and Stora Enso North America, we are required to rename some products with brand names that are currently registered with Stora Enso Oyj,” explains David Deger, vice president, marketing. “Though these products will carry new brand names, they still have the same product designs, attributes and on-press performance that publishers, catalogers and retailers have come to expect and trust.”
- ConsoPress and ConsoPress Advantage names will change to Consoweb and Consoweb Advantage.
- Former SC-A+ and SC-A brands MagniPress and SuperiorPress will be renamed Voyager and Superior Gloss respectively.
- ExoPress and ExoPress Plus products are being renamed as Spartanweb and Spartanweb Plus.
In addition, NewPage is introducing a new product – Expedition – a lightweight uncoated product offering the brightness of a No. 4 coated groundwood.
Please visit www.NewPageCorp.com for complete details.
03/19/2008
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