Fleurir Chocolates Packaging Video

Artisan chocolate shop Fleurir Chocolates is nestled in Alexandria, Va.’s Old Town area, a charming little cluster of shops and restaurants that’s probably what you picture when someone says “Main Street USA.” Yet this packaging for Fleurir’s line of chocolate bars celebrates the fact that each is made with ingredients sourced from a particular part of the country for a flavor that could only come from the South, Great Plains and four other unique regions.

Fleurir Owner Robert Ludlow “wanted to use these region inspired illustrations to make the packaging feel like ‘postcards’ so customers would be able to easily understand what the product is and connect with its meaning while browsing his store,” explains Jenna Millemaci of Tap Packaging Solutions.

 

Find out more about Fleurir Chocolates Packaging.

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