DV2 (DVice 2)

71DV2

The cost of a round-trip ticket on the subway ride of this promotional piece is well worth the purchase price.

Gluing the front side of the brochure to the back side of the brochure showed great ingenuity in not only achieving the heft of two paper thicknesses, but also in creating all of the incredible 105 accordion-folded inches! And yet, it never felt clumsy to handle. Opening each spread became a stop along the narrative line … a moment to linger and listen to the stories this music told.

I also appreciated the juxtaposition of the earthy black-and-white images with the full-color, spot UV treated ones – like the spirit of the musicians coming to life amid the environment of the sooty underground transit system.

And what can you say about the diecut circles on the front of the slipcase in the size of a penny, nickel, dime and quarter? Clearly, everyone was in tune with this capability brochure. It’s a beautiful collaboration of designer, photographer and printer. I’d ride with this trio any day.

DV2 (Dvice 2) was featured as a Paper Inspiration.

 

Project Details

Title DV2 Client Digital Color Concepts, WITH,
Danny Clinch
Date October 2008 Design Jonathan Gouthier, Gregory Cerrato, Jr.,
Danny Clinch, Maria Peracchio
Print Digital Color Concepts (DCC)
New York, NY
Paper Appleton Coated Utopia Premium Gloss 130 lb. Cover; Curious Collection Metallics Lustre 92 lb. Cover

Production Details

Dimensions 7" x 7" Accordion Fold Page Count 105" Accordion Folded Piece Print Quantity 4,000 Production Time 4 weeks Printing Method Offset Number of Colors CMYK + 1 match metallic Finishing and Binding Hand assembled, 3 glue points with pocket and glued front and back covers as double thick text; slip case is diecut with holes and thumb access, glued case, dull varnish and spot UV


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