Latitude Postcard

latitude-postcard3

Sometimes you come across a piece that simply makes you smile. Is that a big thing, you ask. These days? I’d say so, wouldn’t you? And this postcard crafted by brand design firm Latitude, does the trick very nicely with a warm, pleasing color on luxurious-feeling Neenah Royal Sundance Felt. Developed to celebrate Latitude’s work with World Bicycle Relief – a charity that seeks to bring people in the developing world a fast and inexpensive means of reliable transportation – the postcard offers a masterclass in subtle design cues.

latitude-postcard2

The child stands for the 35 children that Latitude’s partnership with WBR helped provide bicycles to – a means to help them get to school. The die-cut pinwheel that you rotate in order to repeat the phrase “ride and thrive” is notched like a bicycle chainring. The area above the child’s head in which the phrase appears resembles a chainring guard.

All in all a gorgeous, playful little postcard with a positive message in aid of an excellent cause. More life-affirming print pieces, please :-)

 

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[H/T: UnderConsideration]

 


 

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Project Details

Title Latitude Postcard Client Self Design Latitude Print Ideal Printers Paper Neenah Royal Sundance Felt, Brilliant White 100 lb. Cover

Production Details

Dimensions 6.25" × 4.5" Print Quantity 350 Production Cost $1,897 Production Time 6 days Printing Method Digital Number of Colors CMYK Finishing and Binding 1/8" SE44 White Eyelet
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