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The days of building a brand’s identity and messaging with a logo-and-letterhead mindset are long gone. Today, designers are considering any number of new marketing channels and creating solutions in an array of nearly unlimited media choices from print to online, from store fixtures and decor to social sites and mobile apps.
In this webinar, guest speaker Christopher Simmons, principal and creative director of MINE, revealed his approach to creating a cohesive design …More »
Picture this: hundreds of wine bottles, lined up neatly, row after row, shelf upon shelf. Now … which bottles stand out to you? How do you choose just one?
In this webinar, guest speaker Kevin Shaw, founder and creative director of Stranger & Stranger, talked about labels as decision makers, stats on what persuades buyers, and how you can apply these lessons to designing for other markets. (For images from this amazing presentation, …More »