Upcoming Webinar: Designing Spirit Labels & Cohesive Brands

80-nlTuesday, June 9, 2015
2:00 p.m. Eastern
(11:00 a.m. Pacific)

During Designing Spirit Labels & Cohesive Brands, the next free PaperSpecs webinar sponsored by Neenah Paper, Sallie Reynolds Allen, owner of Studio 32 North, will share her tips for designing labels and creating a cohesive identity based on her work with a company considered to be at the forefront of craft spirits.

Webinar Highlights
During the webinar, Allen will share advice on creating …

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Getting Creative with Digital White Ink


During Getting Creative with Digital White Ink, sponsored by HP Graphic Arts, S. Erik Toth, vice president of Big 5 Marketing, shared his best design secrets and production tips for using digital white ink to elevate the impact of branding and marketing materials.

During the webinar, Toth showed innovative examples from retail graphics and direct mail to event and exhibit promotions that successfully use digital white ink and a variety of substrates.

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Webinar Express:
Dimensional Marketing in Under 5

webinar, direct mail, dimensional marketing, printWhen nearly every member of your audience is plugged into their phone, social media and the Web, you need a disruptor – something that smashes through all of that noise to connect with them like nothing else can. You need dimensional marketing.

In the second installment of our Webinar Express series, Mary Ann Konishesky and Rob Kelly of Structural Graphics show you what it takes to transform your …

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Webinar Express:
5 Essential Tips for Developing a Brand

67webinar_express4At PaperSpecs we go out of our way to make sure that our free webinars are packed with information you can use to make your own work the best it can be. But we also realize that you don’t always have an hour to invest in a webinar, which is why we’re introducing Webinar Express: a short “best of” video featuring not-to-be-missed highlights from our latest informative presentations.

Kicking it off are the …

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