Webinars

Upcoming Webinar:
An Eye & Taste for Menu Design

Webinar Menu DesignAn Eye & Taste for Menu Design
Thursday, October 23, 2014
2:00 p.m. Eastern (11:00 a.m. Pacific)

Should a designer include dollar signs or not on menu prices?

Does descriptive menu copy turn on a diner’s appetite or leave them feeling too full to eat?

These are just some of the menu design questions Gregg Rapp, founder of Menu Technologies, will answer in the PaperSpecs free webinar ­ – An Eye & …

More »


Brand Secrets Behind
Uber’s Global Drive

Brand Secrets Behind Uber’s Global Drive WebinarBuilding connections. It’s become the bedrock of branding and marketing, and some design and branding studios seem to know just how to use the available media (print, digital, collateral) in simple, effective and fresh ways.

In this free PaperSpecs webinar sponsored by VMA Storyboard, Dava Guthmiller, creative director of Noise 13, shared the creative processes and tools she and her team have used to help build Uber’s …

More »


Designing Labels:
Tips that’ll Stick with You

71-nl-125One of the great bonuses of today’s craft-based entrepreneur movement is a renewed interest in packaging design. (Why would someone take all the time and care to produce a beautiful, handcrafted product and then put it in on the shelf in anything less than a package designed with the same attention to quality and detail?)

That’s why David Cole, founder of David Cole Creative, led …

More »


Webinar Express:
Dimensional Marketing in Under 5

webinar, direct mail, dimensional marketing, printWhen nearly every member of your audience is plugged into their phone, social media and the Web, you need a disruptor – something that smashes through all of that noise to connect with them like nothing else can. You need dimensional marketing.

In the second installment of our Webinar Express series, Mary Ann Konishesky and Rob Kelly of Structural Graphics show you what it takes to transform your …

More »


Designers Going for the Digital
Gold [Ink]

70-nl-125You may not remember this, but it’s true. In fact, it’s kind of funny now … digital printing was once openly regarded with snickers and the none-too-attractive sneer. Boy, has that changed!

It seems there’s a new bell or whistle every year that sends my designer’s heart to thumping. This year, it’s gold ink. Yep, gold ink for digital printing.

During this free PaperSpecs webinar sponsored by Neenah …

More »


Webinar Express:
5 Essential Tips for Developing a Brand

67webinar_express4At PaperSpecs we go out of our way to make sure that our free webinars are packed with information you can use to make your own work the best it can be. But we also realize that you don’t always have an hour to invest in a webinar, which is why we’re introducing Webinar Express: a short “best of” video featuring not-to-be-missed highlights from our latest informative presentations.

Kicking it off are the …

More »