Upcoming Webinar: Brand Secrets Behind Uber’s Global Drive

72-uber-125-3Brand Secrets Behind Uber’s Global Drive
Thursday, October 2, 2014
2:00 p.m. Eastern (11:00 a.m. Pacific)

Building connections. It’s become the bedrock of branding and marketing, and some design and branding studios seem to know just how to use the available media (print, digital, collateral) in simple, effective and fresh ways.

In this free PaperSpecs webinar sponsored by VMA Storyboard, Dava Guthmiller, creative director of Noise 13, will share the creative processes and tools …

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Designing Labels:
Tips that’ll Stick with You

71-nl-125One of the great bonuses of today’s craft-based entrepreneur movement is a renewed interest in packaging design. (Why would someone take all the time and care to produce a beautiful, handcrafted product and then put it in on the shelf in anything less than a package designed with the same attention to quality and detail?)

That’s why David Cole, founder of David Cole Creative, led …

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Webinar Express:
Dimensional Marketing in Under 5

webinar, direct mail, dimensional marketing, printWhen nearly every member of your audience is plugged into their phone, social media and the Web, you need a disruptor – something that smashes through all of that noise to connect with them like nothing else can. You need dimensional marketing.

In the second installment of our Webinar Express series, Mary Ann Konishesky and Rob Kelly of Structural Graphics show you what it takes to transform your …

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Designers Going for the Digital
Gold [Ink]

70-nl-125You may not remember this, but it’s true. In fact, it’s kind of funny now … digital printing was once openly regarded with snickers and the none-too-attractive sneer. Boy, has that changed!

It seems there’s a new bell or whistle every year that sends my designer’s heart to thumping. This year, it’s gold ink. Yep, gold ink for digital printing.

During this free PaperSpecs webinar sponsored by Neenah …

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Dimensional Marketing:
How To Stand Out in the Crowd


So, what’s the big deal about dimensional print marketing? It solves the number-one issue marketers have today: getting noticed amid all the competition. Three-dimensional print marketing is engaging, interactive and, compared to email, has an average response rate of 8.5 percent.

During this free PaperSpecs webinar sponsored by Kallima Paper, two key creative team members at Structural Graphics – Rob Kelly, senior designer and paper engineer, and Mary Ann Konishesky, business development director …

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Augmented Reality Made Easy


Many designers and marketers think augmented reality is technically complicated and too expensive to execute.  During this free PaperSpecs webinar sponsored by VMA Storyboard, Amanda Le, product marketing manager for Metaio, an innovator in AR research and technology, showed you how new apps have brought this truly amazing world within reach of your budget and abilities.

Le gave the essential intro to AR, showed examples of AR and print used together, and then …

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