Webinars
Giving Back With Design
Since 1981, Michael Osborne Design has undertaken hundreds of pro-bono design projects for nonprofit groups, working on them between regular client work. A Sappi “Ideas That Matter” grant in 2008 spawned the project closest to Osborne’s heart – Joey’s Corner, a 501(c)3 charitable organization.
Through the lens of Joey’s Corner, Michael Osborne will share printed examples of the design work he’s donated, how he finds the time to give back and why …
More »12 Ways to Increase Response Rates
In the age of overscheduled, distracted prospect, postcards and self-mailers have more relevance than ever. But far too many direct mail marketers have settled for “underachiever” results.
Discover the secret of how to increase your response rate with 12 easy steps. Alan Rosenspan, webinar guest speaker for “12 Ways to Increase Response Rates,” translates his remarkable record into practical, proven tips and techniques you can use to create your own impressive direct …
More »The Tactics of Color Strategy
If you’re winging it–and even if you aren’t–you can learn how to avoid subjective and unproductive rationales about one particular color or combination of colors during “The Tactics of Color Strategy” webinar.
During this webinar, guest speaker Jack Bredenfoerder reveals his five key components for creating a successful color strategy.
And if you’ve set your sights on being a color leader rather than a color follower, Bredenfoerder explains how to create a color …
More »The Art of the Invitation
Trying to design an “A-list” invitation, but feeling like your creativity got lost in the mail?
“The Art of the Invitation,” will motivate you with examples of well-designed and unique invitations and show you how to use exciting materials and methods to translate the client’s style and personality into an invitation to remember – whether the event is a wedding, birthday party, shower, graduation, gallery opening or corporate function.
Special guest speaker, Suzie …
More »Mixing It Up: How to Combine Specialty Finishing Processes
A handful of luscious paper, a splash of saturated color, a dollop of tangy texture, a smidgen of aromatic inspiration – the makings of a delectable printed piece.
But how will you add the spices? Will it be a heaping helping or just a dash of specialty finishing techniques?
Specialty finishing techniques work beautifully with the rich textures, saturated colors, and heavyweight papers available today. Using them can set your printed piece apart …
More »Meeting Your Color Expectations
We can say with certainty, that you’re not the only person to have ever asked his or her printer one of the following questions:
• Why am I doing another round of expensive proofs?
• Why is this press okay taking so long?
• Why do the images on this press sheet look so different from the color proofs?
These questions can sometimes mean you’ve found yourself in a budget-busting, patience-trying scenario. …
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