Webinars

Designers Going for
the Digital Gold [Ink]

70-nl-125You may not remember this, but it’s true. In fact, it’s kind of funny now … digital printing was once openly regarded with snickers and the none-too-attractive sneer. Boy, has that changed!

It seems there’s a new bell or whistle every year that sends my designer’s heart to thumping. This year, it’s gold ink. Yep, gold ink for digital printing.

During this free PaperSpecs webinar sponsored by Neenah Paper, Tom Ingalls, founder of …

More »


Dimensional Marketing: How To Stand Out in the Crowd

69-nl-125

So, what’s the big deal about dimensional print marketing? It solves the number-one issue marketers have today: getting noticed amid all the competition. Three-dimensional print marketing is engaging, interactive and, compared to email, has an average response rate of 8.5 percent.

During this free PaperSpecs webinar sponsored by Kallima Paper, two key creative team members at Structural Graphics – Rob Kelly, senior designer and paper engineer, and Mary Ann Konishesky, business development director …

More »


Augmented Reality Made Easy

68-nl-125b

Many designers and marketers think augmented reality is technically complicated and too expensive to execute.  During this free PaperSpecs webinar sponsored by VMA Storyboard, Amanda Le, product marketing manager for Metaio, an innovator in AR research and technology, showed you how new apps have brought this truly amazing world within reach of your budget and abilities.

Le gave the essential intro to AR, showed examples of AR and print used together, and then …

More »