Webinars

Rebranding Lifewater: A Before & After

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Refreshing an established brand is so much more than a “logolift.” Great designers understand the rebranding process involves keeping the client’s company relevant, clarifying its purpose, leveraging current perceptions, and considering the people being served.

This webinar went inside one transformative rebranding project. Justin Ahrens, principal and creative director at Rule29, showed us how his team used a strong strategy and the client’s existing equity position to help redefine the 35-year-old nonprofit, Lifewater.

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Webinar Express:
Dimensional Marketing in Under 5

webinar, direct mail, dimensional marketing, printWhen nearly every member of your audience is plugged into their phone, social media and the Web, you need a disruptor – something that smashes through all of that noise to connect with them like nothing else can. You need dimensional marketing.

In the second installment of our Webinar Express series, Mary Ann Konishesky and Rob Kelly of Structural Graphics show you what it takes to transform your …

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Webinar Express:
5 Essential Tips for Developing a Brand

67webinar_express4At PaperSpecs we go out of our way to make sure that our free webinars are packed with information you can use to make your own work the best it can be. But we also realize that you don’t always have an hour to invest in a webinar, which is why we’re introducing Webinar Express: a short “best of” video featuring not-to-be-missed highlights from our latest informative presentations.

Kicking it off are the …

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