It seems like the last year has been spent trying to convince us that print simply can’t engage an audience anymore without getting their smartphones involved. Augmented reality, QR codes, and heaven only knows what else – but who says print can’t be interactive on its own?
Every time we see something like the business card that includes a punch out piece that can be folded into a rabbit, or a
Logos, stationery, expertly crafted paper promotions that excite the senses as they reinforce a brand. There are so many ways to transform paper into emissaries that convey a client’s image with a creativity that pushes the envelope, without shoving it completely off the table.
Yet after a few years in the design business, it is very easy to fall back on what we’ve done before – the same little tricks that …
By Sara Bader
There is a great power in a few well-chosen words, especially when applied to a world as complex as that of design. With her website Quotenik.com, Sara Bader has kept track of some of the best quotes ever uttered on the subject. And in her new book collection “The Designer Says”, she distills some of the most poignant sayings from more than 100 of history’s …
By David Sherwin
This article is an excerpt from David Sherwin’s “Success by Design: The Essential Business Reference for Designers” (HOW Books), which first appeared on FastCoDesign.
Clients deliver feedback on everything we create for them: proposals, deliverables, project schedules, email communication styles, what we’ve worn to a meeting with their CEO, and so forth. Soliciting and receiving feedback from clients is a crucial part of any ongoing collaboration between …
By Robin Landa
[Editor’s Note: In the following excerpt from the 5th Edition of “Graphic Design Solutions”, Robin Landa reintroduces us to the nitty-gritty of creativity. In the process, she forces us to realize that creativity isn’t some mysterious force that is either inside us (or not) from day to day, but a skill that can be honed and refined in several different ways.]
Of all the competencies necessary to be …
Too many creative professionals focus too much on their artistic abilities and too little on their business interests. This book offers extensive, practical, and easy-to-apply business advice for writers, designers, and other self-employed creatives who want to:
Select a viable business model; Market themselves alongside seasoned pros, in-house talent, and established agencies; Understand the legalities of doing business; Overcome challenging situations with clients; Embrace self-promotion as a solo professional; Run a …