Resources
Type Rules!
Ilene Strizver
Type Rules! is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this third edition has everything today’s serious designer needs to use type effectively.
Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as …
More »A Designer’s Research Manual
Jennifer and Ken Visocky O’Grady
Doing r
esearch can make all the difference between a great design and a good design. Most experienced designers would quantify this “legwork” with the term research.
By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research …
More »Your Best Just Got Better: Work Smarter, Think Bigger, Make More
Jason Womack
How did 
you spend your time today? What did you do really well? Were you running behind for every meeting? Feeling stressed? Constantly struggling to maintain your focus?
In this book, productivity expert Jason Womack shows you that working longer hours doesn’t make up for a flawed approach to productivity and performance. Workers need to clarify their habits, build mindset-based strategies, and be proactive. The author presents techniques that offer specific …
More »Brand Thinking and Other Noble Pursuits
Debbie Millman
We are
now living in a world with over 100 brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks.
Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs …
More »Uncertainty
Jonathan Fields
In business, art and life, creating on a world-class level demands bold action and leaps of faith in the face of great uncertainty. But that uncertainty can lead to fear, anxiety, paralysis, and destruction, gutting creativity and stifling innovation. It can keep you from taking the risks necessary to do great work and craft a deeply rewarding life.
Fields reveals in this book how to:
- Make changes to your workflow that unlock …
More »
Growing an Entrepreneurial Business: Concepts & Cases
Edward D. Hess
This textb
ook focuses on the major management challenges that successful start-ups encounter when leaders decide to grow and scale their businesses. It is divided into two parts—text and cases—to provide professors with maximum flexibility in organizing their courses.
The thirty-five cases can be used in conjunction with the text, or independently. Twelve cases are written as narratives with multiple teaching points, but without a focus on a particular business decision; …
More »