Paper Tips

By Sabine Lenz

It caught my eye. First a glimpse, but then I was transfixed … an iconic landscape, right here at the checkout line of my local Whole Foods Market.

I was looking THROUGH the clear glass at the front of a wine bottle to view what can only be described as a realistic depiction of the Napa’s rolling hills at the back of the bottle – as if I was looking …

By Deborah Corn

I have been working in the Production arena for 23+ years, in many capacities. When I started, layout was done by paste-up; no computer programs even existed other than the typesetting machines, and a stat camera and an X-acto knife were your best friends.

Some of you reading this have no clue what I’m talking about or remember life without a cell phone or a remote control, let alone using …

All too often, the two ends of the packaging supply chain—the packaging designers and the recyclers—do not communicate effectively with each other.

“One of the barriers to effective communication along the packaging supply chain is the lack
 of informational resources explaining how design decisions affect recyclability,” says GreenBlue, a nonprofit that equips business with the science and resources to make products more sustainable.

The result of this poor communication? Non-recyclable packaging is created, …

“The Tactics of Color Strategy” proved to us once again that color is always inspiring … and always a door-buster of a topic for our webinar offerings.

Our special guest speaker, Jack Bredenfoerder, director of BV Color Strategy, brought his insight and passion for color to webinar attendees. Here are his answers to your post-event questions.

What about PINK? A few years ago, there was seemingly solid research done …

By Sabine Lenz

Whoosh! The sheets were coming off the press fast and shiny. Whoosh! Hundreds of metallic tones brought glitz and shine to our project. Whoosh! And all this with one pass through the press … Magic, pure magic.

It all started innocently enough. At a recent visit to Michael Osborne’s design studio in San Francisco, Michael proudly showed me a poster his team had created …

By Nani Paape

How do you determine whether four-color process printing will work for your design or project? Here are some tips to help you decide.

In four-color process printing, all colors are printed in dots, in the four process-color inks. The four process colors are cyan (C), yellow (Y), magenta (M), and black (K). (Why K? Because if it was B, some people might think B stood for blue?) In traditional offset …