Paper Tips
Avoiding Death by To-Do List
By Jason Womack
Do you dread it? You know … the feeling that the second you step foot in your office you’ll be hit with 20+ tasks to add to your to-do list (not to mention an inbox full of emails begging for an immediate response)?
Most of your dread doesn’t come from the work itself—it comes from how you think about the work.
The psychological weight of unfinished tasks and unmade decisions is …
Continue Reading »Brand Thinking and Other Noble Pursuits
By Debbie Millman
In his foreword, Rob Walker describes Debbie’s Millman’s latest book, “Brand Thinking and Other Noble Pursuits” this way, “It’s like a buzzing dinner party, where you never know who is going to say what.”
PaperSpecs is excited to be able to present this fascinating and provocative excerpt – Ms. Millman’s conversation with Karim Rashid, founder, designer, Karim Rashid Inc.
In her intro to this chapter, Millman writes, “Talking with Karim Rashid …
Continue Reading »QR & AR Codes – Questions Answered
That our webinar, “From Print to Web with QR & AR Codes,” generated a lot of interest (and questions) comes as no surprise.
Quick response (QR) codes and augmented reality (AR) codes are popping up on printed pieces everywhere. So designers, marketers and brand owners are naturally wondering how to incorporate these technologies into their integrated-media campaigns.
Thanks to special guest speaker, Daniel Dejan, North American ETC Print and Creative …
Continue Reading »iPR: the Future of Print and Marketing
By Sabine Lenz
Hundreds of faces are flickering across the screen. Forensic specialist Abby Sciuto is impatiently tapping her fingers. In breathtaking speed, the computer is trying to match a face to the suspect’s photo. Bingo. The system found a match, and the killer’s name is …
Okay, so I like NCIS. I love the way the quirky agents always seem to have the latest technology – technology that works lightning fast, technology …
Continue Reading »Why Print Negotiators Need Process
By Matthew Parker
Do you ever worry that you’ll get crushed by falling scaffolding?
Many people refuse to walk under it. They make a point of walking around all scaffolding, but the chances of being pulverized by steel bars are pretty small.
Scaffolding installations have to be built according to a strict process. There’s a set way to build up scaffolding. The workmen have to carry out certain steps in the right order. It’s …
Continue Reading »The Art of the Invitation
“People are widening their concept of what invitations should look like, what materials are used, and which printing and finishing processes are involved,” said Suzie McKig of Twig & Fig.
“It’s a great time to be involved with invites because there’s a much greater desire for personal expression, which translates into so many fun options!”
McKig, the special quest speaker at “The Art of the Invitation” (a PaperSpecs webinar …
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