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By Joseph Marin
Just as a pilot performs a number of system checks on the airplane before takeoff, it’s important to make sure that a print project doesn’t contain any serious errors that will prevent it from printing successfully.
Preflighting for print production is about examining all of the components that make up an eventual printed piece and comparing them against a checklist of potential known issues. If they “pass” the check, the job …More »
By Aaron Berman
Last week was hardly a slow one for news. The trial of too-glamorous-to-convict Jodi Arias ended in conviction, one of the alleged Boston Marathon bombers was laid to rest, and disturbing findings in Ohio were enough to put you off your cornflakes. And then Adobe put its head above the parapet and said “Designers, we need to have a little talk.” Guess which bit of news we’ve been discussing ever …More »
In the Designer’s Studio…with Alexander Isley
By Sabine Lenz
The name elicits images of sugary confections – Sweet Hospitality Group. But from its humble beginnings 27 years ago as a New York City theater concessionaire, the company has expanded quite a bit.
Opening cafes and bars, offering catering services, and continuing to run concession stands prove the diversity of the company, but the identity (name as well as logo) just wasn’t keeping pace with …More »
While “I Used to be a Design Student” might sound like one of those “keep yer’ chin up there littler feller” books for aspiring designers, it has something to offer pretty much any designer working today. Compiled by Brighten the Corners principals Billy Kiosoglou and Frank Philippin, this volume features advice and early projects from a variety of successful designers from around the world.
More importantly, it asks …More »
The topic of using recycled fiber in printing papers is being discussed more actively within the Two Sides network these days due to the notion that “more recycled content in printing papers is better for the environment”.
I would add: “it depends on the situation.” I say this because generalizing about the benefits of recycled fiber use can be misleading due to the many environmental and economic factors at …More »
[Editor’s Note: In the following excerpt from the 5th Edition of “Graphic Design Solutions”, Robin Landa reintroduces us to the nitty-gritty of creativity. In the process, she forces us to realize that creativity isn’t some mysterious force that is either inside us (or not) from day to day, but a skill that can be honed and refined in several different ways.]
Of all the competencies necessary to be …More »