Paper Profiles

Showcasing Tomorrow’s Designers Today

hp-sva-mfa-125HP

The School of Visual Arts (SVA) in New York City isn’t just developing talented artists and designers who create beautiful images. It’s graduating entrepreneurs prepared to take the marketplace by storm with innovative solutions to meet complex social needs and enrich our changing lifestyles.

Students’ ideas have included a new location-based mobile app providing stories about places in nature, an affordable micro-loan program to finance student education, and an interactive iPad game to …

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Turning Paper on a Dime

mingo-uppababy-125bMingo Press

Ever thought of building an entire global paper campaign in 11 days? Mingo Press hadn’t either until UPPAbaby, an American juvenile gear company, offered up a hot potato branding project that was too good to deny.

UPPAbaby specializes in creating sleek, innovative strollers and car seats designed to offer maximum safety for baby, and top-notch style and functionality for mom and dad. They’re known for …

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The Impact of Color and Texture

dahlia_soapNeenah Paper

Colors and textures are inherent, inextricable parts of design that help connect brands and messages. Henri Matisse, the gifted fauvist known primarily for his painting — but who later turned to a medium close to our hearts, cut paper — once said of his love of color, “A certain blue enters your soul. A certain red has an effect on your blood pressure.”

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A Single Image Needs Fine Printing Papers

Monadnock_FinePrintingSwatchbook125Monadnock Paper Mills

Spring is in the air and Monadnock is making sure you come out of the winter blahs swinging with two new tools designed to make your projects brighter, bolder, better: The hot-off-the-presses swatchbook “Fine Printing Papers” and Single Image, a design journal exploring best practices in print design.

‘Fine Printing Papers’
This is a comprehensive sample book that includes full-size swatches, making the paper specification process easy and inspirational for brands, …

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High Fidelity Printing: Celebrating the 20th Anniversary of Inxwell

mohawk-options-navajo-125Mohawk

In 1995, Mohawk cracked the code on how to make beautiful uncoated paper perform like coated paper, using a surface treatment named Inxwell.

Today, as Inxwell quietly celebrates its 20th anniversary, we look back at how Inxwell papers – Options and Navajo – were first introduced, and how they continue today to provide designers and printers all the benefits of sharp, saturated color without sacrificing the aesthetic beauty of fine, uncoated papers.

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Over the Moon with ASTROBRIGHTS Papers

astrobrights-125Neenah Paper

Forty-six years. That’s how long the colors of ASTROBRIGHTS Papers have been adding that WOW factor to flyers, direct-mail campaigns, brochures and anything else you want noticed. As a matter of fact, it was man’s first walk on the moon that inspired the brand’s name and color names. ASTROBRIGHTS originator Chuck Hodgdon shares his story in this short two-minute video.

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