Paper Profiles

Verso Paper Corp.

Ink on paper has an intrinsic connection with its audience.

Did you know our brains process paper-based and digital marketing in different ways? A study by Millward Brown (Using Neuroscience to Understand the Role of Direct Mail) strongly suggests that physical marketing materials, such as print publications, corporate collateral and direct mail, cause more emotional processing than virtual materials, leaving a deeper imprint on the brain …

Mohawk

Imagine if you were handpicked to design something for fun, and then you got to handpick a charity to give all of the proceeds from its sale to.

What would you design? Who would you donate to? Oh, one caveat, could you scale your design down to fit on a business card?

Katie Barcelona knew exactly what she’d do when MOO.com selected her to design this month’s feature collection Tiny Papers, Big World …

Canon

You get off an airplane, hop in a cab, and finally arrive at your hotel. It’s been a long day. All you can do is think about grabbing a snack.

You check into your room and see that fully stocked minibar. Look at all those goodies! Here comes the swan dive.

As you happily devour that salty treat, do you ever notice the packaging? Think about the design of those packaged goodies? You …

Neenah Paper

The days of thinking digital printing is “just” a trend are long gone.

The better the digital print quality gets, the more people use it, leading more printers to offer the service. Paper is a given in a digital print project, but have you stopped to think how the right digital paper can make these short run projects look and feel extraordinary?

Neenah Paper offers one of the most comprehensive collections of …

Cascades

Creating a promotional piece that gets out of the clutter is not an easy task. Inspiration and ideas come from everywhere, but the goal is always the same: crafting a piece that makes a difference.

With print media, there are many solutions to help make your piece memorable. You can opt for a special size, fold the document in a different way, or include a surprising diecut.

There are also different printing technologies …

Mohawk Fine Papers

Every designer you’ve ever met, that’s who. But until recently, the limitations for printing colors or whites on colored papers led designers to seek alternative design solutions from specialty processes like foil stamping, screen printing or blind embossing.

The advent of HP Indigo ElectroInk White has opened up a path where designers once dared not tread … but one that they are now ready to run down.

So what makes digitally …