It’s all about reaching your target audience. PaperSpecs readers are professionals from a wide variety of settings with one thing in common: knowing about paper products, printing technology and industry trends are essential to helping each of them do their jobs on a day-to-day basis. In general terms:
91% Are involved in specifying paper
79% Recommend, buy or approve printing
65% Recommend or buy software
63% Buy or approve stock photography
Just over 50% work at a company with 25 or more employees
PaperSpecs can increase awareness about your products and drive traffic to your Web site in a variety of cost-effective ways.
Our e-newsletter hits the virtual streets every Wednesday morning to a specifically targeted and very loyal 100 percent opt-in subscriber base of more than 14,500. The Paper Profile is always the first and most prominent article in our newsletter. View a copy of our latest newsletter at www.paperspecs.com/papertalks.
You develop a great number of wonderful free promotions and tools that make every paper specifier’s heart beat faster. Must Have items (such as swatchbooks, creative guides and promotions) are listed in a special section on our Web site and supported through the newsletter. See current Must Haves.
Create brand identity and loyalty by adding online advertising to your media mix. Every week more than 14,500 readers will see your ad, which can be either animated or still. Plus, you can track the results immediately. View a copy of our latest newsletter at www.paperspecs.com/papertalks.
Web site Banner Advertising
Banner ads provide two benefits: building brand recognition and attracting users to the advertiser’s site. At PaperSpecs, we only feature one banner ad per page. So your message doesn’t get lost in advertising clutter. Guaranteed. View current banner ads at www.paperspecs.com.
PaperSpecs offers free Webinars to our readers and the design and paper community in general. Each Webinar is 60 minutes long, with a presentation from an independent guest speaker on a timely topic. To date, more than 450 professionals have registered for each of our sessions, and more than 700 media outlets (online and in print) have featured the events. Take a listen to some our previous Webinars.
E-mail marketing continues to see high returns on investment and an e-mail blast is the most efficient and cost-effective way to send your advertising message to a targeted list of prospects. We offer the e-mail blast option as part of a comprehensive campaign plan.
Pricing and Complete Details
Please feel free to call or e-mail us to request a complete media kit that contains pricing, guidelines and a full explanation of benefits. We are happy to help you customize an effective marketing package with PaperSpecs. And be sure to ask about special sponsorship packages.
Please call 866-279-5973, ext. 12 or e-mail firstname.lastname@example.org.