Do you have exquisite taste on a tight budget?
Then these crucial insider tips will go a long way toward stretching your resources.
We hate spam too, and will never share your email address, ever.
By Aaron Berman We at PaperSpecs are lifelong connoisseurs of books, and we’ve seen some humdingers. But I think it was somewhere around the third day of owning S. by JJ Abrams and Doug Dorst that I actually found myself sniffing the pages. It was then I realized More »
Can you hear the staccato beat of trombones with those frenetic guitar riffs yet? That’s the James Bond theme music now playing in my head. I hate to be the wikileaker of the design world, but this branding package is going to blow the cover of some More »
By Aaron Berman Like some of those exotic beer blends you come across while perusing your local grocery shelves, there are certain design combinations that make you think: Boy howdy, now why didn’t I think of that. Here’s an example that has been a major hit with our More »
A borderline obsessive who won’t stop short of exceptional?
Do you agonize over typefaces, color swatches, paper samples and
the perfect printing concoction for your creation of graphic glory?
If so, then you’ve got the making of a PaperSpecs PRO.
It’s a funny thing. When Newsweek stopped publishing its print edition this time last year, the news barely even registered. (Don’t panic, it’s coming back in a few months.) But this week, a far more influential publication disappeared into the online-only void, and our flags are at half mast. We speak, of course, about The Onion, the small satirical newspaper that kept us laughing in print for 25 years with stories that ran rings around more serious news outlets with its ability to get to the truth of any news event.
It’s fitting, then, that the newspaper that was able to wring funny-but-poignant truths from events ranging from the mundane to the horrifying couldn’t seem to do its own demise justice. Check out the not-up-to-standard headlines on its final front page:
This from the paper that famously ran front-page headlines like ”Not Knowing What Else to Do, Woman Bakes American-flag Cake” in the edition following the Sept. 11th attacks.
We are left with the feeling that for once, overcome with grief for the passing of their print edition, the writers just couldn’t see the funny side.
Our PaperSpecs PRO members are the best. We were still showing our type drawer full of chocolate letters around the office like proud parents when we received another piece of holiday creativity: this snazzy snowflake-themed card from Michelle Lutsky, art production specialist at Monster Cable Products. Check out all of those exquisite cuts. The icing on the cake is the cut at the very center of the open card – that’s her company’s logo! A really nice touch.
Getting your static direct-mail piece to stand out in an animated world has always been a challenge, which is why we love the simplicity of the new GIFpop postcards. Using that old-but-awesome lenticular technology, GIFpop allows you to move the animated GIF from your client’s website straight to paper. You simply upload two images, and this Brooklyn company will do the rest.
Be warned, these aren’t cheap. At $15 each, you’ll want to save these for those premium potential clients. Still, it’s nice to have a little something extra in the toolbox when it’s time to make a truly unique impression.
Better, brighter and easier on the environment – that pretty much sums up today’s announcement from FutureMark Paper Group concerning its Future Label line. This, the industry’s only C1S label with high-recycled content, has boosted its recycled material from 80% to 85%. Add to that the fact that the sheet now has an 88 brightness and blue-white shade, and you have yourself some pretty good news for a Friday the 13th.
Here’s more from the mama sheet:
As business models go, it was never a very sustainable one. Still, after nearly 150 years in operation, it does come as a bit of a shock that Canada Post plans to axe individual home delivery entirely over the next five years, and shed 8,000 workers in the process. (The service will move everybody to a “community mailbox” system – presumably similar to the ones people who live in apartments have used forever.) And it will raise postage rates by at least 35% starting March 31.
Wine tastes, beer budgets
Considering the sheer size of the country (about 3.8 million square miles, much of it uninhabited) and its small population (more than 35 million), it’s amazing home delivery has lasted this long. As in the U.S. and throughout the Western world, electronic communications have whittled away mail volume in Canada. Is there any question that the days of every national postal service are numbered?
Perhaps more importantly, should we and our clients be taking a bit of responsibility for some of this?
It seems like in every piece we read about the fading fortunes of postal services, we see business and direct-mail associations grousing about every rate hike, large or small. And of course to a certain extent that is their job. But we seldom see anyone acknowledge that no matter how much we’re paying, it’s a drop in the bucket compared to the cost of actually delivering the piece. We’re in “grandpa thinks we should get a movie and a newsreel for a quarter” land here.
Smarter, not cheaper
More importantly, we haven’t seen much discussion about using direct mail smarter. It’s expensive because many of our clients don’t invest the money necessary to use it more efficiently.
Hands up those of you who throw at least one piece of mail in the recycling bin four times a week? Five? Six? If our clients used some basic marketing analytics to figure out which of those people will never buy their products, we could easily cut that down to three times a week, and use the difference to create some truly eye-catching pieces indeed.
In the meantime, see you around the ol’ community mailbox. You know it’s just a matter of time before we get them, too…