Scion Wildpostings Canada
What moves you? Well, posters do (and cars of course)!
What the sound bite is to television, the poster is to guerilla marketing. And this series of six 24” x 36” posters for the Scion surely got a lot of folks in Canada moving to buy this youth-inspired vehicle.
The thing that revved our printing engines was the 4-color process match to the car colors, not to mention those crossovers from poster to poster … and the fine people who lined them up properly at each site!
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