To address the issue of sustainability in communications, NewPage Corporation has produced the thirteenth issue of its “Ed” series titled “Balance.”
“Balance” looks at the footprints of both print and electronic communications – their environmental costs and advantages – and ways to make the best use of both. It educates marketers on ways to make a bigger impact on an audience while reducing the impact on the environment.
The brochure is organized into three comprehensive sections: Working Sustainably – There are many sustainable facts to consider and some are a bit of a surprise; Cycles – examining communications, carbon, paper and computer lifecycles; and Footprints – ideas and information about your footprint.
Key statistics are provided regarding the forest products industry and responsible forest harvesting, carbon emissions, energy consumption, waste disposal such as e-waste, communication lifecycles and much more.
As a special offer for PaperSpecs Pro members, please log in and select “Mill Promotions” to request your copy of Ed #13 Balance.
