The concept for Mohawk Fine Papers’ latest promotion piece, which celebrates the launch of its Solutions line, is a story in and of itself – well, three stories actually.
Created by designers Adam Brodsley and Eric Heiman, principals of the San Francisco firm Volume, the men were inspired by the Solutions name to go beyond the expected samples and printing techniques found in a paper promo.
“One aspect of this project was that Mohawk was combining three different lines of paper (Nekoosa, Feltweave and Solutions) into one line called Solutions. We asked ourselves, ‘Wouldn’t it be interesting if our project did the same thing? What if we told three different stories?’ Then we hit on the idea of using the same images to go with the three narratives — a short story, a play and a six-word memoir,” explained Brodsley.
The resulting tales unite the same nine unrelated stock photos in intriguing and even startling ways.
As a special offer for PaperSpecs members, please log in and select “Mill Promotions” to request your copy of the Solutions promotion.
