How does effective print impact consumer purchases? To answer this question, Appleton Coated commissioned a proprietary research study of more than 1,000 high-end, high-minded consumers.
The company shares its findings in a new publication, appropriately-titled, “ROI.” Beyond a positive Return On Investment, “ROI” reveals five new I’s in ROI: Inspiration, Impact, Interaction, Involvement and Integration.
Appleton Coated’s “ROI” research was conducted by Yankelovich, a part of The Futures Company. Among those surveyed:
- 88 percent of all ages report that they enjoy receiving catalogs and brochures from the company and brands with which they do business.
- 83 percent say, “What I like about print is that I can keep it for future reference.”
- 79 percent feel, “It’s important that the catalogs I receive be printed in an environmentally responsible way.”
- 75 percent of consumers visited a website to purchase a product or service after reading about it in a catalog.
“ROI” was designed by The Thorburn Group in Minneapolis and features images by Anna Wolf. The piece was printed using Appleton Coated’s SKIN Curious Collection Black cover weight and U1X:Green Gloss, Silk and Matte for the interior pages.
To request a copy of “ROI,” please call 800-663-1813 or contact a local sales representative.
commissioned a proprietary research study of more than 1,000
high-end, high-minded consumers.
The company shares its findings in a new publication,
appropriately-titled, “ROI.” Beyond a positive Return On
Investment, “ROI” reveals five new I’s in ROI: Inspiration,
Impact, Interaction, Involvement and Integration.
Appleton Coated’s “ROI” research was conducted by Yankelovich, a
part of The Futures Company. Among those surveyed:
- 88 percent of all ages report that they enjoy receiving
catalogs and brochures from the company and brands with which
they do business.
- 83 percent say, “What I like about print is that I can keep it
for future reference.”
- 79 percent feel, “It’s important that the catalogs I receive
be printed in an environmentally responsible way.”
- 75 percent of consumers visited a website to purchase a
product or service after reading about it in a catalog.
“ROI” was designed by The Thorburn Group in Minneapolis and
features images by Anna Wolf. The piece was printed using
Appleton Coated’s SKIN Curious Collection Black cover weight and
U1X:Green Gloss, Silk and Matte for the interior pages.
To request a copy of “ROI,” please call 800-663-1813 or contact
a local sales representative.
