What is the one vehicle that brings the objectives of branding, protection, organization, theft deterrence, display, marketing, prestige, experience and authenticity together in the ultimate design challenge? Packaging! Successful packaging seamlessly ties all these entwined interests together in a way that builds distinct identities and projects clear voices in a universe of ever-expanding competition. Steve Sikora, creative director and co-founder of Design Guys helps provide a solid foundation in packaging design, the principles of which translate into other areas of creative marketing. You won’t want to miss what he had to say about some of the most important considerations in packaging design.
