July 22, 2010
2:00 p.m. Eastern (11:00 a.m. Pacific)
In this free Webinar, PaperSpecs and Neenah Paper will show designers why packaging is an essential design tool in developing a successful brand today.
Palo Alto, California – July 5, 2010 – What is the one vehicle that brings the objectives of branding, protection, organization, theft deterrence, display, marketing, prestige, experience and authenticity together in the ultimate design challenge? Packaging!
Successful packaging seamlessly ties all these entwined interests together in a way that builds distinct identities and projects clear voices in a universe of ever-expanding competition.
As the guest speaker at PaperSpecs’ free Webinar “Packaging: Tying It All Together,” Steve Sikora, creative director and co-founder of Design Guys will talk about some of the most important considerations in packaging design.
“Steve Sikora brings unparalleled experience to this topic,” says Sabine Lenz, CEO of PaperSpecs. “While his list of awards and clients (Apple, Aveda, Macy’s, Virgin USA, Frank Lloyd Wright Foundation, among many others) is impressive all by itself, his fine art background and strong social consciousness enrich Sikora’s expert view in a way I know Webinar attendees will find engaging.”
As well as explaining the true nature of packaging, Sikora will discuss:
- Paper selection for packaging
- Why packaging is one of the best branding tools
- The ten essential criteria of good packaging
- Why packaging matters – even if you don’t do packaging
- What tomorrow’s packaging will look like
“Packaging design is perhaps the most compelling of creative activities,” says Sikora. “Choosing formats, colors, materials, images; considering special finishes, odd shapes, display requirements; and reaching for environmentally sustainable objectives. As a designer, you need to be prepared to handle all of these elements in the effort to get the client’s product or idea noticed the very first time … and looked for again and again!”
“Packaging: Tying It All Together” will help provide a solid foundation in packaging design, the principles of which translate into other areas of creative marketing.
This Webinar is free thanks to the generous support of Neenah Paper. Space is limited, so reserve your seat today for this special event at www.paperspecs.com/webinar.
About Steve Sikora
Steve Sikora is co-founder and creative director of the multi-disciplinary firm, Design Guys which he launched in 1981 along with partner Lynette Erickson-Sikora. As agency creative director, Sikora directs the studio’s work in the areas of identity and branding, print, packaging, advertising, retail strategies, signage programs, interactive media, broadcast, merchandising fixtures, environments and overall brand experience. Sikora has lectured on graphic design throughout the U. S. and Canada. Some of his many achievements include launching the fledgling Aveda brand, serving as official design firm of The Guthrie Theater, brand packaging for Rollerblade, creating extensive branding, packaging, marketing and fixturing for Target, including creation of the inaugural Michael Graves Design line as well as many subsequent designer brands, consulting on the development of the Apple Store and developed the Eames Paper Collection for Neenah Paper, Inc.
About Neenah Paper
For over 100 years, Neenah Paper has been an innovative leader in the creation and manufacturing of premium and specialty papers. Neenah brings state-of-the-art technology to its signature brands, CLASSIC, ENVIRONMENT, STARWHITE, NEENAH and SUNDANCE, as well as a host of other fine paper products preferred by graphic designers and printers. Neenah recently signed an exclusive partnership agreement with Crane & Company to manufacture, market and distribute Crane’s fine business paper brands: CRANE’S CREST, CRANE’S BOND, CRANE’S LETTRA, CRANE’S PALETTE and CRANE’S Choice Papers. Neenah’s award-winning and versatile digital papers round out its comprehensive portfolio. Neenah’s sustainability commitment is reflected through the Neenah Green initiative, which includes mill-based solutions for minimizing environmental impact. A proud consumer of Green Energy, Neenah Paper is also a U.S. EPA Green Power Partner, and manufactures many brands carrying the Green-e, Green Seal and Forest Stewardship Council (FSC) certifications (SW-COC-000885). For more information, visit www.neenahpaper.com or call (800) 558-5061.
About PaperSpecs
Finding the most accurate information on paper availability, green certifications and trends like digital paper options is a challenge for designers, print buyers and paper purchasers worldwide. This reality inspired Sabine Lenz, designer and author, to create PaperSpecs, the first independent and comprehensive Web-based paper selection tool. The search mechanism is specifically designed to help paper specifiers easily and quickly find the paper that meets their project’s sustainability goals, creative vision and process requirements. PaperSpecs currently features more than 4,300 papers from over 70 mills with a staff dedicated to updating the specifications daily. PaperSpecs members have access to this powerful database as well as the ability to order sample sheets and the latest swatchbooks and mill promotions. Take a virtual tour of this convenient, current and comprehensive online paper selection tool to see how you can find the perfect paper in less than 60 seconds.
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Copyright 2010. All brand names are the property of their respective owners and may or may not be trademarked.
Contact
Sabine Lenz
PaperSpecs
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152
