The Millcraft Group launched Do You Know The Facts?, an integrated marketing campaign to raise awareness about the environmental and business benefits of print as a marketing and communication channel.
The campaign utilizes a multi-media approach to communicate its message that will include a video, a series of direct mail pieces, print ads, Web ads and social media.
The animated video, co-sponsored with International Paper, aims to break down the stereotypes and misperceptions that paper and print marketing campaigns are bad for the environment.
In fact, the video shows that print, perhaps more than any other media available, is a sustainable option. Paper and print not only offer one of the greenest options for any marketing campaign, but when properly executed, also offer one of the most effective and preferred forms as well.
The Web site features facts and statistics gleaned from such sources as the Environmental Defense Fund, American Forest & Paper Association and Direct Marketing Association.
