July 1, 2010
2:00 p.m. Eastern (11:00 a.m. Pacific)
In the second free Webinar of their special series on color, PaperSpecs and Sappi Fine Paper will address the critical issues surrounding effective color management.
Palo Alto, California – June 17, 2010 – When a designer opens a file, does it look like what the photographer saw through her lens? And when a printer brings in the press approval sheet, will it look like what the designer envisioned?
The challenge of managing color is as old as print itself. But digital technology has added new wrinkles in the attempt to control the effect of ink on paper.
“What’s different now is the extent to which designers and printers can affect color. With the click of a mouse, it’s possible to turn a blue dress red and adjust hues pixel by pixel,” says Daniel Dejan, North American ETC Print and Creative Manager for Sappi Fine Paper/North America and featured speaker at PaperSpecs’ upcoming “Managing Critical Color” Webinar.
So why care about color management? Because it will impact the quality of the images reproduced and influence whether time is lost and added expenses are incurred.
“This Webinar is about optimizing your color management workflow so you can avoid costly pitfalls,” says Sabine Lenz, CEO of PaperSpecs. “And Daniel Dejan’s extensive experience and background make him the perfect person to show us where most print challenges occur and how to address these critical areas.”
Some of the topics Dejan will discuss are:
- anticipating paper’s impact on color
- working with photographers regarding image capture requirements and retouching, profiles and archiving for repurposing
- using Photoshop to set working space and image profiles
- managing critical colors: product replication, corporate identity, branding
- tools of the trade for accurate color viewing
- proper workflow for releasing files
This Webinar, created for the intermediate to advanced level graphic designer, art director, production manager, print buyer and project manager, will focus on a step-by-step review and discussion of the issues that influence the ability to optimize your color management workflow.
Second in a special series on color, the “Managing Critical Color” Webinar is free thanks to the generous support of Sappi Fine Paper. Space is limited, so reserve your seat today for this special event at www.paperspecs.com/webinar.
All attendees will be sent a complimentary copy of “The Standard 2,” Sappi’s 50-page plus cover spiral-bound technical guide on managing color. Those who register for “Managing Critical Color” by midnight Sunday, June 27, 2010 (and provide an accurate mailing address) should receive the guide in time for the Webinar. While every attempt will be made to ensure a timely delivery, it cannot be guaranteed.
About Daniel Dejan
Daniel Dejan is the North American ETC Print and Creative Manager for Sappi Fine Paper/North America. His areas of expertise are value-added marketing, sales and technical consultation, and he conducts educational programs to the print, paper and creative communities. He comes to this position after 30 years as an award-winning graphic designer, art director, creative director, print production manager and buyer. A renowned graphics arts educator, author and consultant, Dejan has judged numerous graphic design and print competitions throughout the country, has written extensively for graphic arts trade publications, and has sat on the boards of several graphic arts associations and companies.
About Sappi Fine Paper North America
Sappi Fine Paper North America is a leading North American producer of coated fine paper used in premium magazines, catalogs, books and high-end print advertising. Headquartered in Boston, Massachusetts, Sappi Fine Paper North America is known for innovation and quality. Its brand names, including McCoy, Lustro Offset Environmental, Opus and Somerset, are some of the industry’s most widely recognized and specified. SFPNA is a division of Sappi Limited (NYSE, JSE, LSE), a global company headquartered in Johannesburg, South Africa, with manufacturing operations on four continents in nine countries, sales offices in 50 countries and customers in over 100 countries around the world. Learn more about Sappi at www.sappi.com.
About PaperSpecs
Finding the most accurate information on paper availability, green certifications and trends like digital paper options is a challenge for designers, print buyers and paper purchasers worldwide. This reality inspired Sabine Lenz, designer and author, to create PaperSpecs, the first independent and comprehensive Web-based paper selection tool. The search mechanism is specifically designed to help paper specifiers easily and quickly find the paper that meets their project’s sustainability goals, creative vision and process requirements. PaperSpecs currently features more than 4,300 papers from over 70 mills with a staff dedicated to updating the specifications daily. PaperSpecs members have access to this powerful database as well as the ability to order sample sheets and the latest swatchbooks and mill promotions. Take a virtual tour of this convenient, current and comprehensive online paper selection tool to see how you can find the perfect paper in less than 60 seconds.
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Copyright 2010. All brand names are the property of their respective owners and may or may not be trademarked.
Contact
Sabine Lenz
PaperSpecs
127A Coleridge Ave
Palo Alto, CA 94301
T: 650-321-5152
