Neenah Paper
A thank you note is primarily an expression of appreciation for a gift, a thoughtful gesture or someone’s hospitality. But it can also say so much about you, the sender. Which is why it’s important to do it right.
In the age of e-mail, voicemail, texting and social media, paper note cards are still important, particularly for thank you notes and condolences. And who doesn’t love getting something personal in the mail? Although there are many sentiments that can be passed along this way, we’ll focus on the most common (and most commonly overlooked) – the thank you note. While there are plenty of preprinted greeting cards available, it’s actually more personal to use a beautifully printed note card with your own handwritten message.
The Anatomy of a Note Card
Whether you’re designing note cards, or shopping for your own, the guidelines are pretty much the same. A note card should be a reflection of the sender. Think about what the card should say at first glance.
Let’s start with the “bones” of the note card – the paper. Is it environmentally friendly? As more people become eco-aware, this can be an important consideration. Having seen this in the business sector, Neenah Paper knows that fine paper, whether it’s FSC certified or 100 percent postconsumer, still has to look and feel like fine paper. Which is why they offer several brands that meet the demand for environmental responsibility, not only in smooth whites, but in a wide range of textures, finishes and colors as well.
Cotton papers such as the CRANE’S Papers, manufactured and distributed by Neenah Paper, are always a great choice. The luxurious feel of 100 percent cotton papers is like no other, making them the hallmark of social correspondence. Whether textured or smooth, the card should have substance. It should be at least 80 lb. cover weight, and it goes without saying, the card must be contained in a matching envelope. Neenah Paper offers a wide variety of fine papers that are ideal for creating beautiful note cards, with matching A-style envelopes.
The printing is also an essential part of making an impression, so to speak. Engraving and letterpress, both exquisite and timeless, communicate a finely crafted artisan feel. Engraving is unique because unlike other forms of printing, the ink is opaque and can be printed on any color paper stock, and offers incredible detail in a raised texture.
Letterpress creates a deep impression on the paper, producing an appealing texture. Many love letterpress for the tactile quality of the paper and impressions the printing creates. And last, but not least, consider the image. Is it whimsical or elegant, traditional or modern? Of course the intended recipient must be considered as well.
Don’t Sweat the Thank You Note
Before all the other rules, just remember that it doesn’t have to be perfect. A note that comes with heartfelt appreciation is always well received. But just in case, here are a few pointers on how to write a thank you note:
- Send your thank you notes as quickly as possible. But if you feel you’re late, don’t blow it off. A late note is always better than no note at all.
- The formality of your salutation, as well as the language in the note, should be based upon your relationship with the person whom you’re thanking, i.e. business associate, friend, casual acquaintance, etc.
- Personalize the note to make it meaningful to the recipient. For example, reference the gift, as in “Thank you so much for the beautiful platter, it looks great on my table.”
- Thank you notes should be addressed to the individual(s) who signed your gift card. When composing a thank you note for hospitality, simply address it to your host or hostess.
- Here is an easy three-step formula:
- The first paragraph or sentence is the actual thank you and acknowledgement of what you are thanking them for.
- The next is why you are sending the note, such as what the gift or gesture meant to you, how you will use a gift, or what a great time you had.
- Last, recap the first sentence. Then follow with your complimentary close and signature.
Make an Impression
To get you started in becoming that person, the one that is so good about always sending a card, we’re giving you the chance to be one of 100 lucky PaperSpecs readers to receive Neenah Paper’s new Impress with Letterpress Note Cards promotion, a collection of six unique cards letterpress printed on CRANE’S LETTRA with matching A-2 envelopes. The cards were designed by six members of the Ladies of Letterpress, a network of women who are passionate about letterpress, and represent a variety of greetings and sentiments.
To be one of 100 lucky PaperSpecs readers to receive Neenah Paper’s new Impress with Letterpress Note Cards promotion, please e-mail samples@neenahpaper.com.
